São Paulo, a diverse megacity, exemplifies a circular food economy. The City Hall supports farmers in adopting regenerative agriculture and accessing markets. This initiative ensures healthy, fresh food for local markets and restaurants.

Family farmers in peri-urban areas gain new opportunities, improving their quality of life. Additionally, inedible by-products and bio-waste are composted locally, returning vital nutrients to the soil. This comprehensive approach benefits everyone involved.

Thanks for visiting GerdTube! Gerd Leonhard is a Futurist, Author, and Keynote Speaker based in Zürich, Switzerland. Explore his work further at his main website, futuristgerd.com, and learn about his latest book at techvshuman.com.

Audio-only versions of most videos are available on SoundCloud (soundcloud.com/gleonhard/tracks) and Spotify (gerd.fm/spotify). Follow Gerd on Twitter: @gleonhard.

This session delves into financing and measuring the circular economy. Discover how it drives new growth, achieves climate and ESG goals, and how its financing market has rapidly expanded across asset classes. We will also explore methods for measuring circularity performance to inform decision-making for both business leaders and financiers.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business initiatives, learning, insights & analysis, and communications. Learn more about our work: www.ellenmacarthurfoundation.org.

Current challenges demand new economic thinking that balances people's wellbeing, planetary boundaries, and a thriving economy. Kate Raworth, author of *Doughnut Economics*, will discuss her framework's role in shaping circular economy policies and business practices at the city level.

Globally, cities and countries, from Europe to Costa Rica, are adopting Doughnut Economics. The Doughnut Economics Action Lab further supports cities like Amsterdam in developing their "Doughnut City Portraits." This full 40-minute conversation with Kate Raworth is a bonus, following its original segment on our "Explore the Circular Economy" show.

Upstream innovation prevents waste by rethinking products, packaging, and business models. It shifts focus from minor improvements to fundamentally redesigning how products and services are delivered.

The Upstream Innovation guide offers packaging solutions for marketers, designers, and engineers, from novices to experts in the circular economy. It provides tools and over 100 examples to inspire action towards a circular economy for plastic, keeping it in use and out of the environment.

Explore the guide: plastics.emf.org/upstream

Current resource flow analysis in African cities often overlooks the vital informal sector, a critical component for urban resilience and security. The Covid-19 pandemic further highlighted existing challenges for this sector, impacting access to food, transport, and infrastructure.

To achieve urban resilience and ensure food, water, and energy security, we need analytical methods that reveal these hidden resource flows. Join experts from ICLEI Africa to explore how photography and storytelling can complement quantitative data, offering a comprehensive understanding of urban livelihoods and infrastructure. This episode is powered by Restream.

Upstream innovation is essential for a circular economy, focusing on preventing waste from being created initially. This requires rethinking product design, packaging, and broader business models to ensure materials remain in circulation.

Our latest guide supports marketers, designers, and engineers—from novices to experts—in this shift. It provides tools and over 100 examples to inspire action towards a circular economy for plastic, keeping it within the economy and out of the environment. Explore the guide here.

Material circulation ensures materials remain in use when packaging elimination or item reuse isn't feasible. It's about keeping resources "at work" within the economy.

Discover more innovative solutions in our #upstreaminnovation guide: https://plastics.emf.org/upstream

This video explores solutions to plastic pollution, focusing on elimination strategies. Stay tuned for our full video on this topic.

In the meantime, delve into our #UpstreamInnovation guide: https://plastics.emf.org/upstream. This resource promotes a circular economy and aims to stop plastic pollution.

Upstream innovation prevents waste by proactively rethinking products, packaging, and business models. This approach moves beyond incremental improvements, focusing instead on eliminating unnecessary elements from the outset.

Our new guide supports marketers, designers, and engineers in adopting this mindset. It provides tools and over 100 examples to inspire action towards a circular economy for plastic, ensuring it remains in the economy and out of the environment. Explore the guide here.

Join the #ReuseRevolution to prevent packaging from becoming waste. Upstream innovation focuses on stopping waste at its source by rethinking products, packaging, and business models. This requires a mindset shift, moving beyond minor improvements to fundamentally change how products and services are delivered.

Our new guide supports marketers, designers, and engineers—from newcomers to experts—in implementing upstream innovation. It offers tools and over 100 company examples across sectors to achieve a circular economy for plastic, keeping it in the economy and out of the environment. Explore the guide: plastics.emf.org/upstream

To eliminate packaging waste, we must prevent its creation. Join the #ReuseRevolution by embracing upstream innovation, a fundamental shift that rethinks packaging, products, and business models to deliver services without generating waste.

Our new guide empowers marketers, designers, and engineers—both new and experienced—to implement upstream innovation. It offers tools and over 100 examples from diverse sectors, inspiring action towards a circular economy where plastic remains in use, not in the environment.

Explore the guide and learn more at plastics.emf.org/upstream.

This session was part of the two-day live Responsible Business Europe 2020 broadcast: https://www.reutersevents.com/events/rbs.

Speakers included David Grayson, Chairman of the IBE.

Powered by Restream

In this episode, Stephanie Kelton explores Modern Monetary Theory (MMT) and its insights into how money and the economy truly function. She challenges common misconceptions surrounding government deficits, often linked to negative outcomes like rising taxes or economic instability.

Kelton questions whether these issues stem from deficits themselves or from governmental decisions. MMT proposes that deficits can be strategically utilized to foster job creation, drive innovation, and advance a regenerative, circular economy.

Design is crucial for the fashion industry's shift to a circular economy, as over 80% of product environmental impacts are determined at this stage. Unlike traditional design, which focuses solely on the end-user, circular design adopts a broader perspective, considering the entire system.

Achieving a circular fashion industry demands unprecedented collaboration. In this session, contributors to the Foundation’s upcoming Circular Design Guide for Fashion book will explore what circular design means for the industry.

Powered by Restream.

Powered by Restream, this episode explores how design drives systemic change towards a circular economy. Hear from Malin Nordin (Inter IKEA Group) on scaling circular design for affordable, quality furniture, challenging the perception that 'affordable' means cheap. We also feature Emily Pilloton (Girls Garage) discussing inclusive design, economic development, and community empowerment.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Catch previous episodes and learn more about C-19 economic recovery on their website. Find further information about their work and connect online via Instagram, Facebook, and LinkedIn.

The current clothing system strains natural resources and pollutes the environment. This session, powered by Restream, features three speakers exploring innovative solutions: transforming old clothes, leveraging agriculture, and maintaining closed-loop chemical systems.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Discover more about their work and previous episodes on their website. Follow them on Instagram, Facebook, and LinkedIn.

Explore alternative economic thinking with Kate Raworth, author of "Doughnut Economics: 7 ways to think like a 21st century economist." She will discuss how this framework shapes circular economy policies and business practices at city level, exemplified by Amsterdam's recent implementation. Countries and cities globally are adopting these strategies to balance people’s wellbeing with planetary boundaries for a thriving economy.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition towards the circular economy. Catch up on previous episodes or learn more about C-19 economic recovery.

Find out more about our work and follow us online: Instagram, Facebook, LinkedIn, Website.

On September 30, the Foundation hosted the WCEFonline closing session, focusing on the critical role of finance and policy in the circular economy. Amidst the Covid-19 pandemic, the circular economy offers a vital pathway to redefined growth and enhanced resilience. The session explored how global finance and policymakers can accelerate this transition and shape future initiatives.

Discover more about our work on Financing the circular economy and our approach with cities, governments, and institutions.

This session features three representatives from pioneering circular business models in the fashion industry. We discuss key customer trends, the potential of circular models, and their impact on future wardrobes. Catch up on previous episodes here.

The Ellen MacArthur Foundation is a UK charity accelerating the transition to a circular economy. We achieve this through business, learning, insights, and communications.

Learn more about our work and connect with us online. Visit our website, or follow us on Instagram, Facebook, and LinkedIn.