Explore cutting-edge circular economy innovations transforming the sports industry. This broadcast delves into how circular thinking impacts everything from mountain jacket design to major events like the London Marathon and Nordic World Ski event.

Hear from three experts: Nani Pajunen (Sitra) on the Nordic World Ski event, Pierre Paslier (Notpla) on edible packaging at the London Marathon, and Elisabetta Baronio (VF Corporation) showcasing Napapijri’s 100% recyclable Infinity jacket.

Discover key lessons for the entire sports industry from these groundbreaking initiatives.

Our media often reinforces political polarization, hindering the broad consensus crucial for addressing climate change. This broadcast will explore how to scale a new climate narrative and the essential role media plays.

Hear from George Marshall, co-founder of Climate Outreach and author of "Don't Even Think About It," who helps people understand climate change. Also joining is Elizabeth Segran, Senior Staff Writer at Fast Company, focusing on design and the fashion industry, and author of "The Rocket Years."

This event is multistreamed via Restream.

The European Union's push for a circular economy will inevitably impact global trade. This discussion will explore whether international trade can globalize circular economy principles and if market access currently hinders practices such as remanufacturing.

Jocelyn Bleriot, Executive Lead of International Institutions & Governments, and Marianne Kettunen, Head of Global Challenges and Sustainable Development Goals Programme at the Institute for European Environmental Policy (IEEP), will delve into these far-reaching implications, drawing on the IEEP's 2019 report.

Increased consumer choice has led to greater uncertainty regarding product costs, origins, and impact. This information gap presents a challenge for both consumers and producers: whose responsibility is it to provide clarity, and how can technology help?

Join this session to explore these questions. Hear from Gordon Renouf, CEO of Good On You, which promotes ethical consumption through product transparency. Also, hear from Louise Garvin of Provenance.org, a B Corp utilizing blockchain to verify and share supply chain information with consumers.

Explore cutting-edge circular economy innovations transforming everything from mountain jacket design to major events like the London Marathon and Nordic World Ski event. This broadcast reveals how circular thinking is gaining traction across industries.

Hear three stories: Nani Pajunen (Sitra) on the Nordic World Ski event; Pierre Paslier (Notpla) showcasing OOHOs at the London Marathon ([Edible Water Bottle](https://www.youtube.com/watch?v=7SEQ6wMEQzQ)); and Elisabetta Baronio (VF Corporation) presenting Napapijri's 100% recyclable Infinity jacket. Discover key learnings for the sports industry from these sustainable solutions.

https://restream.io/?ref=nVVND

Throughout history, technology has driven significant advancements in food production. The ongoing digital revolution now provides a wealth of new tools, offering unprecedented opportunities.

The critical task is to effectively leverage these innovations to improve our food system. Simultaneously, we must establish robust precautions to prevent any negative, unintended consequences.

This broadcast, multistreamed with Restream.io, explores the vital role of small businesses in the circular economy. While multinationals often lead, smaller entities are key innovators. However, they face unique challenges, including securing finance and forming partnerships with larger organizations.

We are joined by Natalia Agathou from the London Waste and Recycling Board, William Neale from the European Commission, and Stuffstr CEO John Atcheson. John will share how Stuffstr successfully collaborated with larger entities to gain investment and forge effective partnerships, offering valuable insights for overcoming these hurdles.

Multistreaming with Restream.io

Current food production methods are severely degrading the planet, a crisis intensified by a global population expected to reach 10 billion by 2050. This unsustainable trajectory demands urgent alternative solutions, particularly in how technology and design can reshape our food system.

Alternative proteins offer a promising path forward. Join us to hear from Laura Wellesley (Chatham House), an expert in alternative proteins, and Daniel Jones (Feedback), who will discuss technology's role in developing a sustainable food system.

Discover circular design principles, a global shift in product development. This live conversation explores how designers worldwide are incorporating these principles into their work and products.

Join designers Isatu Harrison (Sierra Leone) and Maxwell Mutanda (Zimbabwe), alongside Hannah Robinson from the British Council, as they discuss the circular economy in Sub-Saharan Africa. Topics include its proponents, design's role in this transition, and its impact on the rapidly growing youth population.

The session will also share practical examples of ongoing projects. This event is multistreamed via Restream.io.

Multistreaming with Restream.io

Does circular economy terminology create misleading understandings, hindering its real-world implementation? Businesses and policymakers frequently discuss the challenges of transitioning to this new economic system, grappling with barriers like finance, policy, and supply chains.

While these are crucial, an often-overlooked challenge lies in the words and terminology themselves. This group will explore why choosing the right terms is as vital to the transition as finding alternatives to single-use plastic, identifying influential words and phrases.

As businesses increasingly adopt circular economy strategies, understanding and measuring their success is crucial. The Ellen MacArthur Foundation introduces Circulytics, a new company-level analytics tool. Developed in collaboration with 13 Global Partners and tested by over 30 companies, Circulytics reveals the extent of a company's circularity across its entire operations.

Learning Designer Ilma Stankeviciute explores this innovative tool and speaks with an early adopter, Tom Giddings from DS Smith. Jarkko Havas, Lead of Data and Metrics, spearheads the Foundation's efforts to accelerate the circular economy transition. A shortened version of the original live stream is available, with the full recording accessible here.

Join members of the Ellen MacArthur Foundation team for a live conversation exploring the circular economy. This compelling concept presents a clear business case for redesigning everyday products and establishing fundamentally new operating models for businesses.

The discussion will delve into critical questions: How does the circular economy differentiate from sustainability or advanced recycling? Is its primary focus on efficiency or effectiveness, and does that distinction matter? Should it be implemented as a top-down or bottom-up approach?

This broadcast features Seb Egerton-Read, Stella Chavin, Sarah O'Carroll, and Laura Franco Henao, who will discuss the underlying values and relevant topics of the circular economy.

As businesses increasingly adopt circular economy strategies, measuring success is crucial. The Ellen MacArthur Foundation created Circulytics, a new company-level analytics tool. It reveals a company's circularity across its entire operations, moving beyond just products and material flows. This tool supports decision-making, highlights strengths and areas for improvement, and offers optional transparency to investors and customers.

Developed with Global Partners and tested by over 30 companies, Circulytics helps organizations understand and advance their circular economy adoption. Key figures involved include Ilma Stankeviciute and Jarkko Havas from the Ellen MacArthur Foundation, and Tom Giddings of DS Smith, who has been instrumental in its assessment and use.

This video explains the circular economy, outlining the transition from current models with practical examples beyond simple recycling. For further reading, recommended books include *The Circular Economy: A User's Guide* and *Cradle to Cradle*.

Sustainability Illustrated creates engaging educational videos. Find more at sustainabilityillustrated.com and youtube.com/learnsustainability. Subscribe for updates (alturl.com/jc8u6) or support us on Patreon. Connect via Twitter and Facebook. Videos are by Alexandre Magnin, a sustainability consultant and artist (amcreative.org).

ESA's MEliSSA project develops regenerative systems to achieve high autonomy in space, transforming crew waste into food, water, and oxygen for long-term missions. This circular system aims to upcycle waste into vital resources.

After 30 years, MEliSSA's advancements also offer significant Earth applications. Viewing cities as "spaceships" needing self-sufficiency, this framework provides a model to reuse urban waste streams as resources for food, water, and energy, accelerating the transition to a circular economy.

Beyond technical design, successful product repairability hinges on creating an excellent customer experience. What kind of experience should this be? Should it evoke the pride of tinkering with an old car, the efficiency of an F1 pitstop, or the care of a beauty appointment?

Defining the right repair experience is crucial for circular business models. Understanding how to craft these experiences is key to their long-term scalability and success.

Aalto University researchers demonstrated a future for clothing by creating a scarf from organic cotton waste, worn by French President Emmanuel Macron and Finland's First Lady. This innovation highlights the potential to transform waste into delightful fabrics.

The Ellen MacArthur Foundation, a UK charity launched in 2010 by world-record sailor Ellen MacArthur, accelerates the transition to a circular economy. As a global thought leader, the Foundation works across business, government, and academia to put the circular economy on the agenda.

Learn more about our work and the circular economy at ellenmacarthurfoundation.org. You can also subscribe to our YouTube channel: youtube.com/channel/UCQAC... and follow us on social media.

Each year, millions of pounds of clothing are landfilled or burned globally, with less than 1% recycled into new garments. Campaigns like Wear Next (New York) and Love Not Landfill (London) demonstrate how diverting clothes through swapping, selling, donating, or recycling can prevent them from becoming waste.

The Ellen MacArthur Foundation, a UK charity founded in 2010, is a global leader accelerating the transition to a circular economy. They work to ensure materials are kept in use, eliminating waste across business, government, and academia. Discover more about their initiatives at ellenmacarthurfoundation.org.

Rapid building construction poses significant challenges due to its wasteful practices and intensive material use. Kåre Stokholm Poulsgaard (GXN) explores digital technology's impact on human well-being and design in the built environment. Richard Boyd (Arup) applies circular economy principles to make construction sustainable and carbon-constrained.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Founded in 2010 by Ellen MacArthur, it is a global thought leader, influencing decision-makers across business, government, and academia. Discover more about their work at ellenmacarthurfoundation.org. You can also subscribe to their YouTube channel: youtube.com/user/made2bemadeagain and follow them on social media.

Nature has spent 3.8 billion years developing design solutions. Biomimicry encourages designers to draw inspiration from nature for everyday products. In this conversation, experts Richard MacCowan and Veronika Kapsali break down what Biomimicry looks like in practice.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Launched in 2010 by Ellen MacArthur, it is a global thought leader in this field.

Learn more at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org). Subscribe to our [YouTube channel](https://www.youtube.com/user/made2bemadeagain) and connect with us on [Instagram](http://instagram.com/ellenmacarthurfoundation), [Facebook](http://facebook.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellenmacarthurfoundation), [Twitter](http://twitter.com/circulareconomy), and [Medium](http://medium.com/circulatenews).