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The Economy
Circular Economy explained with drawings & examples

This video explains the circular economy, outlining the transition from current models with practical examples beyond simple recycling. For further reading, recommended books include *The Circular Economy: A User's Guide* and *Cradle to Cradle*.

Sustainability Illustrated creates engaging educational videos. Find more at sustainabilityillustrated.com and youtube.com/learnsustainability. Subscribe for updates (alturl.com/jc8u6) or support us on Patreon. Connect via Twitter and Facebook. Videos are by Alexandre Magnin, a sustainability consultant and artist (amcreative.org).

If we can survive on Mars, we can thrive on Earth | DIF 2019

ESA's MEliSSA project develops regenerative systems to achieve high autonomy in space, transforming crew waste into food, water, and oxygen for long-term missions. This circular system aims to upcycle waste into vital resources.

After 30 years, MEliSSA's advancements also offer significant Earth applications. Viewing cities as "spaceships" needing self-sufficiency, this framework provides a model to reuse urban waste streams as resources for food, water, and energy, accelerating the transition to a circular economy.

Vintage motor or F1 pitstop? Choosing the right repair model for consumer products | DIF 2019

Beyond technical design, successful product repairability hinges on creating an excellent customer experience. What kind of experience should this be? Should it evoke the pride of tinkering with an old car, the efficiency of an F1 pitstop, or the care of a beauty appointment?

Defining the right repair experience is crucial for circular business models. Understanding how to craft these experiences is key to their long-term scalability and success.

What will the clothes of the future be made of?

Aalto University researchers demonstrated a future for clothing by creating a scarf from organic cotton waste, worn by French President Emmanuel Macron and Finland's First Lady. This innovation highlights the potential to transform waste into delightful fabrics.

The Ellen MacArthur Foundation, a UK charity launched in 2010 by world-record sailor Ellen MacArthur, accelerates the transition to a circular economy. As a global thought leader, the Foundation works across business, government, and academia to put the circular economy on the agenda.

Learn more about our work and the circular economy at ellenmacarthurfoundation.org. You can also subscribe to our YouTube channel: youtube.com/channel/UCQAC... and follow us on social media.

Love Not Landfill and Wear Next: How London and New York make fashion circular

Each year, millions of pounds of clothing are landfilled or burned globally, with less than 1% recycled into new garments. Campaigns like Wear Next (New York) and Love Not Landfill (London) demonstrate how diverting clothes through swapping, selling, donating, or recycling can prevent them from becoming waste.

The Ellen MacArthur Foundation, a UK charity founded in 2010, is a global leader accelerating the transition to a circular economy. They work to ensure materials are kept in use, eliminating waste across business, government, and academia. Discover more about their initiatives at ellenmacarthurfoundation.org.

How do we build a circular business case for the built environment?

Rapid building construction poses significant challenges due to its wasteful practices and intensive material use. Kåre Stokholm Poulsgaard (GXN) explores digital technology's impact on human well-being and design in the built environment. Richard Boyd (Arup) applies circular economy principles to make construction sustainable and carbon-constrained.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Founded in 2010 by Ellen MacArthur, it is a global thought leader, influencing decision-makers across business, government, and academia. Discover more about their work at ellenmacarthurfoundation.org. You can also subscribe to their YouTube channel: youtube.com/user/made2bemadeagain and follow them on social media.

What does Biomimicry actually look like?

Nature has spent 3.8 billion years developing design solutions. Biomimicry encourages designers to draw inspiration from nature for everyday products. In this conversation, experts Richard MacCowan and Veronika Kapsali break down what Biomimicry looks like in practice.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Launched in 2010 by Ellen MacArthur, it is a global thought leader in this field.

Learn more at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org). Subscribe to our [YouTube channel](https://www.youtube.com/user/made2bemadeagain) and connect with us on [Instagram](http://instagram.com/ellenmacarthurfoundation), [Facebook](http://facebook.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellenmacarthurfoundation), [Twitter](http://twitter.com/circulareconomy), and [Medium](http://medium.com/circulatenews).

"Sustainability and the Global Economic Downturn" | Dr. Avraham Arbib

In a "Talks at Google" presentation, Dr. Avraham Arbib discussed the global economic downturn, attributing its origins to the overuse and misuse of natural resources. He argued that continuous growth is unsustainable, increasing the risk of a non-linear collapse.

Dr. Arbib emphasized the need to reduce consumption rates in developed nations, clarifying this isn't a disaster, as living standards are not inherently tied to consumption. Essential to global economic stability is a redistribution of wealth, income, and opportunities for growth.

Investment to scale the circular economy

The circular economy is emerging as a powerful framework, with the finance sector, though early in its engagement, playing a crucial role. Luigi Riccardo, an industrial engineer at Intesa Sanpaolo's Innovation Center, has been key in shaping the bank's strategy. This includes a dedicated fund for circular projects and the launch of the Circular Economy Lab in Milan, supporting businesses, especially SMEs, in their transition.

The Ellen MacArthur Foundation, a UK charity founded in 2010 by Ellen MacArthur, is a global thought leader accelerating the shift to a circular economy through business, learning, and insight. For more information, subscribe to their YouTube channel, visit their website, or connect via social media.

How citizens can harness their data to improve their cities

This video explores the complex issue of data capture and its influence, seeking a hopeful vision for a data-dominated world. Human-Computer-Interaction researcher Mara Balestrini, founder of Ideas for Change, shares examples of citizens using their data to create positive impacts in their daily lives and cities.

The Ellen MacArthur Foundation, a UK charity, presents this discussion. Launched in 2010, the Foundation accelerates the transition to a circular economy. Subscribe to their channel here, find more about their work at www.ellenmacarthurfoundation.org, and follow them on social media: Instagram, Facebook, LinkedIn, Twitter, Medium.

Why any organisation setting climate change targets must embed circular economy into their strategy

Nearly half of global greenhouse gas emissions come from product manufacturing, use, and food production. The circular economy offers an essential solution, requiring a fundamental shift in our approach to climate change. The Ellen MacArthur Foundation, a UK charity, emphasizes the circular economy's vital role beyond renewable energy. Their latest report, discussed by Joss Bleriot and Per Klevnas, details its crucial role in mitigating climate change and its implications for global strategies.

Launched in 2010 by Ellen MacArthur, the Foundation is a global thought leader accelerating this transition with partner support. Learn more about their work and reports at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org/). Follow their insights and subscribe to their [YouTube channel](https://www.youtube.com/user/made2bemadeagain).

Circularity and frugality: Tales from three continents | DIF 2019

The circular economy is a global focus for businesses and governments addressing resource scarcity. This challenge demands creativity and innovation, with frugal innovation examples worldwide offering significant inspiration.

This session will demonstrate how frugal and circular solutions complement each other. It will explore practical experiences, ideas, and approaches from South America, Europe, and Asia.

A new consumption model: the rise of fashion rental and recommerce | DIF 2019

Cup Club: Aiming to scale reuse | DIF 2019

Why does the Foundation focus on learning?

Adopting a circular economy requires a significant mindset shift and new practices. The Ellen MacArthur Foundation, a UK charity, accelerates this transition by supporting learning and helping people shift their thinking.

Launched in 2010 by world record-breaking sailor Ellen MacArthur, the Foundation is a global thought leader, influencing decision-makers across business, government, and academia. Explore our work and connect with us online.

Find more information at ellenmacarthurfoundation.org. Subscribe to our YouTube channel and follow us on Instagram, Facebook, LinkedIn, Twitter, and Medium.

Professional learning and the circular economy

The Ellen MacArthur Foundation (EMF) offers professional learning and opportunities to understand the circular economy. Launched in 2010, this UK charity accelerates the transition to a circular economy through business, learning, insight, and communications. EMF has emerged as a global thought leader, influencing decision-makers across business, government, and academia.

To learn more about their work, visit the Ellen MacArthur Foundation website. You can also subscribe to their YouTube channel and follow them on Instagram, Facebook, LinkedIn, Twitter, and Medium.

Why the Ellen MacArthur Foundation works in schools and universities

The Ellen MacArthur Foundation, a UK charity, actively engages with schools and universities worldwide to equip future innovators and leaders with circular economy thinking. Host Colin Webster discusses these vital programs with leaders Harrison Wavell (Schools & Colleges) and Reniera O'Donnell (Higher Education).

Launched in 2010 by world record-breaking sailor Ellen MacArthur, the Foundation accelerates the transition to a circular economy. It has become a global thought leader, influencing decision-makers across business, government, and academia with support from partners like SUN, MAVA, and Arup.

For more information, visit their website or follow them on YouTube, Instagram, Facebook, LinkedIn, Twitter, and Medium.

Make Fashion Circular - Jeans Redesign

Gross Domestic Product – Economic Lowdown

The Federal Reserve Bank of St. Louis plays a key role in economic education.

Specifically, it explains Gross Domestic Product (GDP) and actively promotes its understanding and significance as a vital economic indicator.

DS Smith, Costa and a new path for coffee cups

Takeaway paper coffee cup waste and recyclability, especially concerning ocean plastics, are prominent issues. Demand for better design, reuse, and recycling is high. This video features DS Smith's European Strategic Development Director Tom Campbell-White and Costa's Head of Environment Oliver Rosevear, offering industry perspectives on these topics.

Founded in 2010 by Ellen MacArthur, the UK-based Ellen MacArthur Foundation is a global thought leader accelerating the transition to a circular economy. It works across business, government, and academia to establish the circular economy on decision-makers' agendas. Learn more at ellenmacarthurfoundation.org and subscribe to their YouTube channel: youtube.com/user/made2bemedia.

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The Thinking Game | Full documentary | Tribeca Film Festival official selection

“The Thinking Game” is the inside story of DeepMind's groundbreaking AI research, culminating in the Nobel Prize-winning AlphaFold breakthrough. Filmed over five years by the award-winning team behind "AlphaGo," this documentary explores co-founder Demis Hassabis's lifelong pursuit of artificial general intelligence and the rigorous scientific journey from mastering strategy games to solving the 50-year-old protein folding problem.

Following its world premiere at the Tribeca Festival, "The Thinking Game" is now available to watch for free. For those interested in hosting a screening for a classroom, community, or workplace, visit: rocofilms.com/films/the-thinking-game/.

 

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The Thinking Game | Full documentary | Tribeca Film Festival official selection