For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We’re joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits. Join us to find out: How marketers are leveraging storytelling to inspire interest in circular products Why they should engage closely supply teams to ensure innovations align with market demand The importance of internal buy-in and a willingness to experiment when scaling circular solutions This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells. #circulareconomy #podcast #marketing ------ Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution. Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

This August on the Circular Economy Show, we revisit four conversations that address the marketing challenges and opportunities of transitioning to a circular economy. Tune in to learn how to turn a good idea into a marketable product.

Watch the first episode now! The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy to combat climate change, biodiversity loss, waste, and pollution. Subscribe for more insightful videos at YouTube and explore our work at ellenmacarthurfoundation.org. Follow us on Instagram and LinkedIn.

This episode of the Circular Economy Show addresses how businesses can effectively market circular propositions in a rapidly changing world. Pippa interviews Jonathan Hall from Kantar and Amanda Gandolpho from Swapfiets to discuss connecting with consumers and driving demand for circular products.

Listeners will learn about shifts in societal values affecting buying habits, strategies to overcome marketing challenges like the value-action gap and greenwashing, and practical marketing approaches focused on consumer benefits. Real-world examples, such as Swapfiets' bike subscription model, illustrate how circular business practices can enhance customer experience.

For more insights, subscribe to The Ellen MacArthur Foundation on YouTube: YouTube Channel. Learn more about our mission at ellenmacarthurfoundation.org.

This August on the Circular Economy Show, we revisit four discussions addressing the marketing challenges and opportunities of transitioning to a circular economy. Tune in to learn how to turn a good idea into a marketable product.

The first episode is available now: Watch here. The Ellen MacArthur Foundation, an international charity, aims to accelerate the transition to a circular economy to combat climate change, biodiversity loss, waste, and pollution. Subscribe for more insights: Subscribe. Learn more about our work at ellenmacarthurfoundation.org.

The circular economy has focused on finite materials, but bio-based materials have not received the same attention. This video explores how products made from these materials can circulate and add value within a circular economy.

The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy to address major challenges like climate change and pollution. Subscribe for more insights: YouTube. Learn more about our work at ellenmacarthurfoundation.org and follow us on Instagram and LinkedIn.

This episode of The Circular Economy Show features Guilherme Suertegaray and Beto Bina discussing the integration of bio-based materials into the circular economy. They explore the disconnect between circular economy policies and bio-based material frameworks, highlighting the implications for smallholder farmers and rural communities.

Listeners will learn about the policy gaps, real-world supply chain examples, and recommendations for enhancing biodiversity action ahead of COP17. For more insights, check out our previous episode on Circular economy, biodiversity, and the road to COP17. If you enjoyed this episode, please share it or leave a review on Apple Podcasts, Spotify, or YouTube.

Individual pilots are effective, but they lack scalability. Discover how to transform an entire system to influence a stagnant market by tuning into our latest episode featuring trailblazing women: Catherine Conway (GoUnpackaged), Ingrid Irigoyen (ZEMBA), and Kate Daly (Closed Loop Partners). They are creating shared pathways for others to advance their circular initiatives.

Thank you for watching! The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy, addressing critical issues like climate change and pollution. Subscribe for more insights: YouTube. Learn more about our mission at ellenmacarthurfoundation.org and follow us on Instagram and LinkedIn.

On this week's Circular Economy Show, Lou and Fin discuss the importance of shared infrastructure in scaling the circular economy. They highlight initiatives like scalable refill coalitions with Aldi and Ocado, and efforts to reduce emissions in ocean transport. The episode features insights from Catherine Conway (GoUnpackaged), Ingrid Irigoyen (ZEMBA), and Kate Daly (Closed Loop Partners), who are pioneering the necessary infrastructure for collective progress.

If you enjoyed this episode, please leave a comment, like, and share it with colleagues and friends. Don't forget to subscribe to The Ellen MacArthur Foundation for more videos on sustainability and the circular economy: YouTube. Learn more about our work at ellenmacarthurfoundation.org.

This month features three significant circular economy stories. The World Economic Forum (WEF) reframes EV battery recycling as an industrial opportunity, not a waste challenge, projecting a $200 billion market for recycled critical minerals by 2050.

The Ellen MacArthur Foundation addresses the previously ignored policy agenda for bio-based materials like wood and natural fibers, advocating for their integration into a circular economy. Additionally, the International Finance Corporation (IFC) and development banks estimate 121 to 142 million circular economy jobs, with nearly half in repair and maintenance, and over half in the informal sector.

Further insights cover Scotland's material flows, Europe's critical mineral loss in waste streams, fashion resale and repair policies, and challenges in flexible packaging.

In this episode of the Circular Economy Show, JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles, discusses their rental model for pallets and crates, creating a continuous global reuse loop. Having achieved 100% certified timber procurement, Brambles now focuses on regenerative forestry, exemplified by their project in Tabasco, Mexico. JJ highlights the strong business case, from attracting top talent to deepening customer partnerships and engaging sustainability-focused investors.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to tackle climate change, biodiversity loss, waste, and pollution. Subscribe for more insightful videos on their YouTube channel. Learn more about their work at ellenmacarthurfoundation.org, and follow them on Instagram and LinkedIn.

In a recent Circular Economy Show episode, Pippa interviews JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. Freijo details how Brambles' rental model for pallets, crates, and containers creates a continuous reuse loop across global supply chains, embodying circular economy principles. Watch the full episode.

The Ellen MacArthur Foundation, an international charity, aims to accelerate the transition to a circular economy. This initiative addresses critical global challenges like climate change, biodiversity loss, waste, and pollution. Subscribe for insightful videos and explore our work at ellenmacarthurfoundation.org.

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In this episode, Lou and Mark Lancelot from Better Business Design discuss the evolving role of the Chief Sustainability Officer. They explore how to reshape the narrative around sustainability and circular economy goals to resonate positively in global boardrooms. Watch the full episode for insights.

The Ellen MacArthur Foundation is an international charity dedicated to accelerating the transition to a circular economy. Our mission is to tackle critical global challenges like climate change, biodiversity loss, waste, and pollution.

Subscribe for more videos on our YouTube channel. Learn more about our work at the Ellen MacArthur Foundation website. Follow us on Instagram and LinkedIn.

Amid global challenges, corporate sustainability faces a massive shift. How can businesses navigate media scrutiny, political pressure, and boardroom backlash to redefine their approach?

In this episode, Lou and Mark Lancelot from Better Business Design discuss how the Chief Sustainability Officer's role is evolving. They explore reshaping the narrative around sustainability and circular economy goals for positive boardroom reception.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to address climate change, waste, and pollution. Subscribe for more insights on [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Learn more at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

In this episode, Seb, Julia Binder (IMD Business School), and Manuel Braun discuss why circularity has moved from a sustainability agenda to a boardroom priority. Watch the full episode to learn more.

The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy. Their mission tackles critical challenges like climate change, biodiversity loss, waste, and pollution. Subscribe to their YouTube channel for more insightful videos, and explore their work and other channels online:

Subscribe: Ellen MacArthur Foundation YouTube
Website: ellenmacarthurfoundation.org
Instagram: @EllenMacArthurFoundation
LinkedIn: Ellen MacArthur Foundation

Global trade wars, resource shortages, and the AI-driven scramble for critical minerals reveal the fragility of our linear economy. This necessitates a global restructure, making vulnerabilities impossible for businesses to ignore.

This episode features Julia Binder (IMD Business School) and Manuel Braun (*The Circular Business Revolution*). They explain why circularity is now a boardroom priority, offering a direct answer to resource dependency and geopolitical risk by shifting from an impact to a compelling business case, with examples like Hilti.

[IMD circular value creation courses](https://www.imd.org/sustainability/cvce/creating-value-circular-economy/), [Material Advantage report](https://www.imd.org/ibyimd/innovation/material-advantage-how-circular-strategies-drive-business-value/), and *[The Circular Business Revolution](https://www.imd.org/research-knowledge/books/the-circular-business-revolution/)* are available. The Ellen MacArthur Foundation champions this transition.

E-waste is our fastest-growing waste stream, yet it presents a significant untapped opportunity. In a new episode of the Circular Economy Show, Ellen MacArthur Foundation's Danielle Holly and Wen-Yu Weng explore how a circular economy can transform the production, use, and recovery of electronics and their critical minerals.

The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy to tackle major global challenges like climate change, biodiversity loss, waste, and pollution.

Watch the full episode to learn more. Subscribe to The Ellen MacArthur Foundation for insightful videos, and find more about our work at ellenmacarthurfoundation.org. Follow us on Instagram and LinkedIn.

This edition of Circular Snapshots covers Mexico's landmark circular economy legislation, Circle Economy's report on €25.4 trillion in annual value destruction, and the upcoming EU Circular Economy Act. We also review HP's e-waste recycling, the UK Packaging Pact, a new textile recycling initiative, and insights into the secondhand boom.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to tackle climate change, biodiversity loss, waste, and pollution. Subscribe to our YouTube channel, learn more at our website, and follow us on Instagram and LinkedIn.

Flexible plastics are challenging to collect and recycle, contributing significantly to ocean pollution. This episode explores whether paper can offer a sustainable alternative without creating new problems. Pippa, joined by Laura Smith (Ellen MacArthur Foundation), Jonathan Gill (Unilever), and Valerie Langer (Canopy), discusses six critical criteria for responsible paper-based packaging, the innovation required, and why there's no single solution.

The Ellen MacArthur Foundation is an international charity dedicated to accelerating the transition to a circular economy, tackling issues like climate change, biodiversity loss, waste, and pollution. Subscribe for more insightful videos: Ellen MacArthur Foundation YouTube. Discover more about their work and connect online: www.ellenmacarthurfoundation.org, Instagram, LinkedIn.

In this episode, Pippa, Laura Smith (Ellen MacArthur Foundation), Jonathan Gill (Unilever), and Valerie Langer (Canopy) discuss six critical criteria for responsible paper-based packaging. They explore the innovation and collaboration needed to scale solutions, emphasizing that there's no "silver bullet." Watch the full episode to learn more. #podcast

The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy. This mission addresses major global challenges, including climate change, biodiversity loss, waste, and pollution.

Thank you for watching. Subscribe to [The Ellen MacArthur Foundation](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) for more videos. Explore our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

E-waste is our fastest-growing waste stream, yet represents a significant opportunity for recovering critical minerals, essential given increasing global demand. Billions of dollars’ worth of materials are currently untapped in unused electronics.

In this episode, Ellen MacArthur Foundation experts Danielle Holly and Wen-Yu Weng explore how a circular economy can transform the production, use, and recovery of electronics and their vital components.

The Ellen MacArthur Foundation accelerates the transition to a circular economy. Find more information about our work [here](https://www.ellenmacarthurfoundation.org) and [subscribe for insights](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1).