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The Economy

The Economy
H&M: Scaling circular design for fashion across the business

Fashion brands like ASOS, H&M, Primark, and Tommy Hilfiger are exploring circular design for jeans, aiming to apply these learnings more broadly. This initiative aligns with the Ellen MacArthur Foundation's mission to promote a circular economy that eliminates waste, circulates materials, and regenerates nature.

Learn more about the Foundation's work and the circular economy. Subscribe to their YouTube channel, visit their website, or follow them on Instagram, Facebook, Twitter, and LinkedIn.

How is ASOS making progress towards redesigning jeans for a circular economy?

Leading fashion brands such as ASOS, H&M, Primark, and Tommy Hilfiger are exploring circular design, beginning with jeans. They discuss the challenges and key learnings for applying these principles across a broader product range.

The Ellen MacArthur Foundation, a UK charity, promotes the circular economy. This design-driven model aims to eliminate waste and pollution, circulate products and materials, and regenerate nature.

For more insights, subscribe to their YouTube channel or visit their website. Follow them on Instagram, Facebook, Twitter, and LinkedIn.

Transforming the fashion industry: The Jeans Redesign

The Ellen MacArthur Foundation's Jeans Redesign Project promotes circular economy principles for fashion. Jeans should be used more, designed for remanufacture, and made from safe, recycled, or renewable inputs. This initiative aims to make circular design the norm across the industry.

The Ellen MacArthur Foundation, a UK charity, champions a circular economy—a design-driven model eliminating waste, circulating materials, and regenerating nature. Learn more about our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org).

Connect with us: [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1), [Instagram](http://instagram.com/EllenMacArthurFoundation), [Facebook](http://www.facebook.com/ellenmacarthurfoundation), [Twitter](http://www.twitter.com/circulareconomy), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

What does the future hold for The Jeans Redesign Project?

Natasha David, Project Manager for fashion at the Ellen MacArthur Foundation, details the Jeans Redesign Project. Since its 2019 inception, participating brands have introduced 1.5 million redesigned jeans, proving circular design can be the norm for fashion.

The Ellen MacArthur Foundation is a UK charity promoting a circular economy. This model eliminates waste and pollution, circulates products and materials, and regenerates nature through design.

Learn more about their work and the circular economy. Subscribe to their YouTube channel, visit their website, and follow them on Instagram, Facebook, Twitter, and LinkedIn.

What does the future hold for the fashion industry following the Jeans Redesign?

Natasha David, the Ellen MacArthur Foundation's Project Manager for fashion, discusses the Jeans Redesign Project. Launched in 2019, this initiative has already brought 1.5 million redesigned jeans to market, demonstrating that circular design can become the norm for fashion.

The Ellen MacArthur Foundation is a UK charity promoting a circular economy, which eliminates waste and pollution, circulates products and materials, and regenerates nature.

Learn more about their work at ellenmacarthurfoundation.org. Subscribe for more videos on YouTube, and follow them on Instagram, Facebook, Twitter, and LinkedIn.

Redesigning jeans for a better future: How brands are breaking through barriers

Natasha David, Project Manager for fashion, details the Jeans Redesign Project. Since its 2019 inception, participating brands have introduced 1.5 million redesigned jeans, demonstrating that circular design can become the norm for fashion.

The Ellen MacArthur Foundation, a UK charity, promotes a circular economy that eliminates waste, circulates materials, and regenerates nature. Subscribe for more insights, and connect with us online.

Subscribe: The Ellen MacArthur Foundation
Learn more: ellenmacarthurfoundation.org
Follow us: Instagram | Facebook | Twitter | LinkedIn

Over 100 fashion brands are redesigning jeans by applying circular design principles

Natasha David from the Ellen MacArthur Foundation discusses the Jeans Redesign Project, launched in 2019. This initiative has successfully brought 1.5 million redesigned jeans to market, proving that circular design can become the norm for fashion.

The Ellen MacArthur Foundation, a UK charity, champions a circular economy that eliminates waste, circulates materials, and regenerates nature. Explore their work and the circular economy: Subscribe on YouTube | Website | Instagram | Facebook | Twitter | LinkedIn

How are brands reimagining the fashion industry through The Jeans Redesign?

Natasha David from the Ellen MacArthur Foundation discusses the Jeans Redesign Project, launched in 2019. This initiative has seen participating brands bring 1.5 million redesigned jeans to market in two years, demonstrating that circular design for fashion can become the norm.

The Ellen MacArthur Foundation is a UK charity promoting a circular economy that eliminates waste and pollution, circulates products, and regenerates nature.

Connect with us: [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1), [website](https://www.ellenmacarthurfoundation.org), [Instagram](http://instagram.com/EllenMacArthurFoundation), [Facebook](http://www.facebook.com/ellenmacarthurfoundation), [Twitter](http://www.twitter.com/circulareconomy), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Redesigning jeans is just the start | Fashion expert insight

Natasha David, Project Manager for fashion at the Ellen MacArthur Foundation, explores the Jeans Redesign Project. Since its 2019 inception, participating brands have brought 1.5 million redesigned jeans to market, demonstrating that circular design can become the norm for fashion.

The Ellen MacArthur Foundation, a UK charity, promotes a circular economy that eliminates waste, circulates products, and regenerates nature. For more insights, subscribe to our YouTube channel, learn about our work at ellenmacarthurfoundation.org, and follow us on social media:

Instagram | Facebook | Twitter | LinkedIn

Why are we trying to get the fashion industry to redesign jeans?

Natasha David, Project Manager for fashion at the Ellen MacArthur Foundation, explores the Jeans Redesign Project. Since its 2019 inception, participating brands have brought 1.5 million redesigned jeans to market, demonstrating that circular design for fashion can become the norm. Learn more in this video.

The Ellen MacArthur Foundation is a UK charity promoting a circular economy. This model, driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe for more insightful videos: The Ellen MacArthur Foundation. Find out more about our work: ellenmacarthurfoundation.org. Follow us online: Instagram, Facebook, Twitter, LinkedIn.

Transforming the fashion industry: The Jeans Redesign

The Ellen MacArthur Foundation's Jeans Redesign Project encourages the fashion industry to create jeans fit for a circular economy. This means products are used more, made to be remade, and utilize safe, recycled, or renewable inputs. This initiative aims to make circular design the industry norm, starting with jeans.

As a UK charity, the Ellen MacArthur Foundation develops and promotes the circular economy concept: a system driven by design that eliminates waste and pollution, circulates products and materials, and regenerates nature.

Discover more about our work at ellenmacarthurfoundation.org. Follow us on YouTube, Instagram, Facebook, Twitter, and LinkedIn.

Redesigning jeans and buildings - Ep 65 The Circular Economy Show

This episode explores how to create circular economy jeans using The Jeans Redesign and achieve net-zero in the built environment with The Circular Buildings Toolkit. We feature insights from our experts and leading brands.

The Ellen MacArthur Foundation, a UK charity, promotes a circular economy that eliminates waste and pollution, circulates products, and regenerates nature.

Learn more at ellenmacarthurfoundation.org, subscribe on YouTube, or follow us on Instagram, Facebook, Twitter, and LinkedIn.

Janine Benyus on biomimicry and replicating nature to evolve distribution networks

Janine Benyus defines biomimicry as human design inspired by the natural world, influencing how our buildings and systems are designed by learning from nature.

The Ellen MacArthur Foundation, a UK charity, promotes a circular economy. This design-driven approach eliminates waste and pollution, circulates products and materials, and regenerates nature.

For more insights, subscribe to the [Ellen MacArthur Foundation YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Learn more about our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org). Follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [Facebook](http://www.facebook.com/ellenmacarthurfoundation), [Twitter](http://www.twitter.com/circulareconomy), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Nkwo Onwuka on sharing ideas and solutions for change.

Award-winner NKWO, featured in the Foundation's Circular Design for Fashion Book, innovatively repurposes old denim. Using traditional Nigerian craft and market-sourced scraps, they create Dakala, a unique striped fabric.

The Ellen MacArthur Foundation, a UK charity, champions the circular economy. This design-driven model eliminates waste and pollution, circulates materials, and regenerates nature.

Explore our work and the circular economy. Subscribe to our [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) and visit our [website](http://www.ellenmacarthurfoundation.org). Connect with us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [Facebook](http://www.facebook.com/ellenmacarthurfoundation), [Twitter](http://www.twitter.com/circulareconomy), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Natoora aims to revolutionise the food industry by sourcing flavourful and responsibly grown food.

Natoora collaborates with over 400 growers to provide responsibly grown, seasonal produce, from fresh fruits and vegetables to dips and sauces. They aim to change consumer habits, foster biodiversity, and reshape the London food scene.

The Ellen MacArthur Foundation, a UK charity, promotes a circular economy. This design-driven model eliminates waste and pollution, circulates products and materials, and regenerates nature.

For more information and updates: Subscribe to YouTube | Visit our Website | Instagram | Facebook | Twitter | LinkedIn

Is there a better way to produce our food? Hear from the experts now.

The Circular Economy Show Podcast's new food series launches with an episode exploring flaws in our current food system. Discover how a circular economy for food can tackle major global issues like biodiversity loss and climate change. Guests include the Ellen MacArthur Foundation’s Food Lead Reneiera O’Donnell, Ecology, Social, Governance Advisor Dr. Catherine Chong, and @climatefarmers Co-Founder Philippe Birker.

The Ellen MacArthur Foundation, a UK charity, champions a circular economy that eliminates waste, circulates materials, and regenerates nature. Subscribe for more insights on [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Learn more at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) or follow us on social media: [Instagram](http://instagram.com/EllenMacArthurFoundation), [Facebook](http://www.facebook.com/ellenmacarthurfoundation), [Twitter](http://www.twitter.com/circulareconomy), [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Redesigning Food to Thrive with The Big Food Redesign Challenge

The Big Food Redesign Challenge, discussed with Reniera, inspires the food sector to design products that allow nature to thrive.

The Ellen MacArthur Foundation, a UK charity, promotes a circular economy. This design-driven model eliminates waste and pollution, circulates products and materials, and regenerates nature.

For more insightful videos, subscribe to the Ellen MacArthur Foundation YouTube channel. Learn more about our work at ellenmacarthurfoundation.org, and follow us on Instagram, Facebook, Twitter, and LinkedIn.

Live from Summit 23: Redesigning the future

Join us at Summit 23 to explore the future of products, food systems, and circular economy solutions. The Ellen MacArthur Foundation, a UK charity, promotes a circular economy that eliminates waste and pollution, circulates products and materials, and regenerates nature.

Our headline session, "Redesigning the future: a circular economy showcase," will highlight innovative examples and future concepts. Discover more about our work and connect with us online.

Explore our work further on our [website](http://www.ellenmacarthurfoundation.org), subscribe to our [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1), or connect with us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [Facebook](http://www.facebook.com/ellenmacarthurfoundation), [Twitter](http://www.twitter.com/circulareconomy), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Rethinking products to regenerate nature in Sao Paulo

Sao Paulo, Brazil, is transforming its food system through circular design, creating products that support biodiversity, preserve forests, and improve the quality of life for farmers and communities.

The Ellen MacArthur Foundation, a UK charity, champions the circular economy – a design-driven approach that eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to the Ellen MacArthur Foundation on [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Discover our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and connect with us on social media: [Instagram](http://instagram.com/EllenMacArthurFoundation), [Facebook](http://www.facebook.com/ellenmacarthurfoundation), [Twitter](http://www.twitter.com/circulareconomy), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Redesigning Sao Paulo's food system to help regenerate nature

Join us to see how Sao Paulo, Brazil, is transforming its food system through circular design. This approach creates products that support biodiversity, local biomes, and forest preservation, improving the quality of life for farmers and communities.

The Ellen MacArthur Foundation, a UK charity, champions the circular economy. Driven by design, it eliminates waste and pollution, circulates products and materials, and regenerates nature.

For more insights, subscribe to our YouTube channel. Explore our work at ellenmacarthurfoundation.org, and follow us on Instagram, Facebook, Twitter, and LinkedIn.

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The Thinking Game | Full documentary | Tribeca Film Festival official selection

“The Thinking Game” is the inside story of DeepMind's groundbreaking AI research, culminating in the Nobel Prize-winning AlphaFold breakthrough. Filmed over five years by the award-winning team behind "AlphaGo," this documentary explores co-founder Demis Hassabis's lifelong pursuit of artificial general intelligence and the rigorous scientific journey from mastering strategy games to solving the 50-year-old protein folding problem.

Following its world premiere at the Tribeca Festival, "The Thinking Game" is now available to watch for free. For those interested in hosting a screening for a classroom, community, or workplace, visit: rocofilms.com/films/the-thinking-game/.

 

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The Thinking Game | Full documentary | Tribeca Film Festival official selection