Discover circular design principles, a global shift in product development. This live conversation explores how designers worldwide are incorporating these principles into their work and products.

Join designers Isatu Harrison (Sierra Leone) and Maxwell Mutanda (Zimbabwe), alongside Hannah Robinson from the British Council, as they discuss the circular economy in Sub-Saharan Africa. Topics include its proponents, design's role in this transition, and its impact on the rapidly growing youth population.

The session will also share practical examples of ongoing projects. This event is multistreamed via Restream.io.

Multistreaming with Restream.io

Does circular economy terminology create misleading understandings, hindering its real-world implementation? Businesses and policymakers frequently discuss the challenges of transitioning to this new economic system, grappling with barriers like finance, policy, and supply chains.

While these are crucial, an often-overlooked challenge lies in the words and terminology themselves. This group will explore why choosing the right terms is as vital to the transition as finding alternatives to single-use plastic, identifying influential words and phrases.

As businesses increasingly adopt circular economy strategies, understanding and measuring their success is crucial. The Ellen MacArthur Foundation introduces Circulytics, a new company-level analytics tool. Developed in collaboration with 13 Global Partners and tested by over 30 companies, Circulytics reveals the extent of a company's circularity across its entire operations.

Learning Designer Ilma Stankeviciute explores this innovative tool and speaks with an early adopter, Tom Giddings from DS Smith. Jarkko Havas, Lead of Data and Metrics, spearheads the Foundation's efforts to accelerate the circular economy transition. A shortened version of the original live stream is available, with the full recording accessible here.

Join members of the Ellen MacArthur Foundation team for a live conversation exploring the circular economy. This compelling concept presents a clear business case for redesigning everyday products and establishing fundamentally new operating models for businesses.

The discussion will delve into critical questions: How does the circular economy differentiate from sustainability or advanced recycling? Is its primary focus on efficiency or effectiveness, and does that distinction matter? Should it be implemented as a top-down or bottom-up approach?

This broadcast features Seb Egerton-Read, Stella Chavin, Sarah O'Carroll, and Laura Franco Henao, who will discuss the underlying values and relevant topics of the circular economy.

As businesses increasingly adopt circular economy strategies, measuring success is crucial. The Ellen MacArthur Foundation created Circulytics, a new company-level analytics tool. It reveals a company's circularity across its entire operations, moving beyond just products and material flows. This tool supports decision-making, highlights strengths and areas for improvement, and offers optional transparency to investors and customers.

Developed with Global Partners and tested by over 30 companies, Circulytics helps organizations understand and advance their circular economy adoption. Key figures involved include Ilma Stankeviciute and Jarkko Havas from the Ellen MacArthur Foundation, and Tom Giddings of DS Smith, who has been instrumental in its assessment and use.

This video explains the circular economy, outlining the transition from current models with practical examples beyond simple recycling. For further reading, recommended books include *The Circular Economy: A User's Guide* and *Cradle to Cradle*.

Sustainability Illustrated creates engaging educational videos. Find more at sustainabilityillustrated.com and youtube.com/learnsustainability. Subscribe for updates (alturl.com/jc8u6) or support us on Patreon. Connect via Twitter and Facebook. Videos are by Alexandre Magnin, a sustainability consultant and artist (amcreative.org).

ESA's MEliSSA project develops regenerative systems to achieve high autonomy in space, transforming crew waste into food, water, and oxygen for long-term missions. This circular system aims to upcycle waste into vital resources.

After 30 years, MEliSSA's advancements also offer significant Earth applications. Viewing cities as "spaceships" needing self-sufficiency, this framework provides a model to reuse urban waste streams as resources for food, water, and energy, accelerating the transition to a circular economy.

Beyond technical design, successful product repairability hinges on creating an excellent customer experience. What kind of experience should this be? Should it evoke the pride of tinkering with an old car, the efficiency of an F1 pitstop, or the care of a beauty appointment?

Defining the right repair experience is crucial for circular business models. Understanding how to craft these experiences is key to their long-term scalability and success.

Aalto University researchers demonstrated a future for clothing by creating a scarf from organic cotton waste, worn by French President Emmanuel Macron and Finland's First Lady. This innovation highlights the potential to transform waste into delightful fabrics.

The Ellen MacArthur Foundation, a UK charity launched in 2010 by world-record sailor Ellen MacArthur, accelerates the transition to a circular economy. As a global thought leader, the Foundation works across business, government, and academia to put the circular economy on the agenda.

Learn more about our work and the circular economy at ellenmacarthurfoundation.org. You can also subscribe to our YouTube channel: youtube.com/channel/UCQAC... and follow us on social media.

Each year, millions of pounds of clothing are landfilled or burned globally, with less than 1% recycled into new garments. Campaigns like Wear Next (New York) and Love Not Landfill (London) demonstrate how diverting clothes through swapping, selling, donating, or recycling can prevent them from becoming waste.

The Ellen MacArthur Foundation, a UK charity founded in 2010, is a global leader accelerating the transition to a circular economy. They work to ensure materials are kept in use, eliminating waste across business, government, and academia. Discover more about their initiatives at ellenmacarthurfoundation.org.

Rapid building construction poses significant challenges due to its wasteful practices and intensive material use. Kåre Stokholm Poulsgaard (GXN) explores digital technology's impact on human well-being and design in the built environment. Richard Boyd (Arup) applies circular economy principles to make construction sustainable and carbon-constrained.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Founded in 2010 by Ellen MacArthur, it is a global thought leader, influencing decision-makers across business, government, and academia. Discover more about their work at ellenmacarthurfoundation.org. You can also subscribe to their YouTube channel: youtube.com/user/made2bemadeagain and follow them on social media.

Nature has spent 3.8 billion years developing design solutions. Biomimicry encourages designers to draw inspiration from nature for everyday products. In this conversation, experts Richard MacCowan and Veronika Kapsali break down what Biomimicry looks like in practice.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Launched in 2010 by Ellen MacArthur, it is a global thought leader in this field.

Learn more at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org). Subscribe to our [YouTube channel](https://www.youtube.com/user/made2bemadeagain) and connect with us on [Instagram](http://instagram.com/ellenmacarthurfoundation), [Facebook](http://facebook.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellenmacarthurfoundation), [Twitter](http://twitter.com/circulareconomy), and [Medium](http://medium.com/circulatenews).

The circular economy is emerging as a powerful framework, with the finance sector, though early in its engagement, playing a crucial role. Luigi Riccardo, an industrial engineer at Intesa Sanpaolo's Innovation Center, has been key in shaping the bank's strategy. This includes a dedicated fund for circular projects and the launch of the Circular Economy Lab in Milan, supporting businesses, especially SMEs, in their transition.

The Ellen MacArthur Foundation, a UK charity founded in 2010 by Ellen MacArthur, is a global thought leader accelerating the shift to a circular economy through business, learning, and insight. For more information, subscribe to their YouTube channel, visit their website, or connect via social media.

This video explores the complex issue of data capture and its influence, seeking a hopeful vision for a data-dominated world. Human-Computer-Interaction researcher Mara Balestrini, founder of Ideas for Change, shares examples of citizens using their data to create positive impacts in their daily lives and cities.

The Ellen MacArthur Foundation, a UK charity, presents this discussion. Launched in 2010, the Foundation accelerates the transition to a circular economy. Subscribe to their channel here, find more about their work at www.ellenmacarthurfoundation.org, and follow them on social media: Instagram, Facebook, LinkedIn, Twitter, Medium.

Nearly half of global greenhouse gas emissions come from product manufacturing, use, and food production. The circular economy offers an essential solution, requiring a fundamental shift in our approach to climate change. The Ellen MacArthur Foundation, a UK charity, emphasizes the circular economy's vital role beyond renewable energy. Their latest report, discussed by Joss Bleriot and Per Klevnas, details its crucial role in mitigating climate change and its implications for global strategies.

Launched in 2010 by Ellen MacArthur, the Foundation is a global thought leader accelerating this transition with partner support. Learn more about their work and reports at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org/). Follow their insights and subscribe to their [YouTube channel](https://www.youtube.com/user/made2bemadeagain).

The circular economy is a global focus for businesses and governments addressing resource scarcity. This challenge demands creativity and innovation, with frugal innovation examples worldwide offering significant inspiration.

This session will demonstrate how frugal and circular solutions complement each other. It will explore practical experiences, ideas, and approaches from South America, Europe, and Asia.

Adopting a circular economy requires a significant mindset shift and new practices. The Ellen MacArthur Foundation, a UK charity, accelerates this transition by supporting learning and helping people shift their thinking.

Launched in 2010 by world record-breaking sailor Ellen MacArthur, the Foundation is a global thought leader, influencing decision-makers across business, government, and academia. Explore our work and connect with us online.

Find more information at ellenmacarthurfoundation.org. Subscribe to our YouTube channel and follow us on Instagram, Facebook, LinkedIn, Twitter, and Medium.

The Ellen MacArthur Foundation (EMF) offers professional learning and opportunities to understand the circular economy. Launched in 2010, this UK charity accelerates the transition to a circular economy through business, learning, insight, and communications. EMF has emerged as a global thought leader, influencing decision-makers across business, government, and academia.

To learn more about their work, visit the Ellen MacArthur Foundation website. You can also subscribe to their YouTube channel and follow them on Instagram, Facebook, LinkedIn, Twitter, and Medium.