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Special Collections:
The Circular Economy

The Circular Economy
The Story of the Jeans Redesign

The fashion industry's "take-make-waste" model is highly wasteful and polluting. A 2017 Ellen MacArthur Foundation report revealed that a truckload of garments is landfilled or incinerated globally every second.

Transforming fashion requires a circular approach, beginning with initiatives like the Jeans Redesign. Over 80 denim experts developed guidelines ensuring jeans are used longer, easily recycled, and produced sustainably, benefiting both the environment and garment workers.

Leading participants, including Gap and H&M, are already implementing these guidelines. Learn more about the Jeans Redesign project here.

Transforming the fashion industry

The fashion industry's current take-make-waste model is highly wasteful and polluting. To thrive, it must transform into a circular economy where clothes are used more, made to be remade, and sourced from safe, recycled, or renewable inputs, ensuring they never become waste.

The Ellen MacArthur Foundation, a UK charity, accelerates this transition towards a circular economy through business, learning, insights, and communications. Explore our work and catch up on previous content.

Connect with us: [Website](https://www.ellenmacarthurfoundation.org) | [Instagram](http://instagram.com/ellenmacarthurfoundation) | [Facebook](http://facebook.com/EllenMacArthurFoundation) | [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation)

The vision for a circular economy for plastic

The current use of plastics is highly wasteful; clean-ups and recycling alone cannot solve pollution. We need a circular economy for plastic that designs out waste, keeps materials in use, and prevents pollution. This vision for plastic packaging has six key points. Learn more: Plastics and the Circular Economy.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business, learning, and insights. Discover our work on plastic and plastic packaging: emf.org/plastics. Find out more and connect with us online: ellenmacarthurfoundation.org, Instagram, Facebook, LinkedIn.

Season 2 Episode 5: How circular is your city? Measuring progress

This event, powered by Restream, examines how cities measure and overcome challenges in their circular economy transition, drawing from a recent OECD report. Speakers include Oriana Romano (OECD Head of Unit for Water Governance and Circular Economy) and Janet Ågren (Deputy Mayor of Umea, a case study city).

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Catch up on previous episodes here and learn more about our work at ellenmacarthurfoundation.org. Follow us on Instagram, Facebook, and LinkedIn.

Season 2 Episode 4: What will it take to transform the economy?

Powered by Restream

Walter Stahel, a globally recognized pioneer of the circular economy, will join Amanda Ravenhill. Ravenhill is the Executive Director of the Buckminster Fuller Institute and co-founder of Project Drawdown, both dedicated to regenerating Earth's ecosystems and combating climate change.

We will engage them in a discussion on systems change, highlighting recent successes and identifying crucial future developments.

Solving Plastic Pollution | Narrated by Sir David Attenborough & Dame Ellen MacArthur

Solutions to plastic pollution are within reach, preventing a future where oceans contain more plastic than fish. Sir David Attenborough advocates for a circular economy for plastic: eliminating unnecessary items, innovating for safe reuse, recycling, or composting of essential plastics, and circulating materials to prevent waste.

Discover the Ellen MacArthur Foundation's work on this transition at emf.org/plastics. Learn more about the circular economy for plastic here.

How Fashion Brands Are Rethinking Creativity with Circular Design | Napapijri | Summit 2020

This session explores how circular economy principles boost creativity, featuring insights from circular fashion designer and system changer Patrick McDowell.

Thank you for watching. The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business, learning, and insights. Learn more about our work here: www.ellenmacarthurfoundation.org

Follow us online: Instagram: http://instagram.com/ellenmacarthurfoundation, Facebook: http://facebook.com/EllenMacArthurFoundation, LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation, Website: https://www.ellenmacarthurfoundation.org

Redesigning Jeans with Circular Design | GAP, Guess & Hirdaramani Case Studies | Summit 2020

This session explores the Jeans Redesign project, demonstrating how it informs circular economy principles for product design and manufacturing. The Ellen MacArthur Foundation, a UK charity, drives the transition to a circular economy through business, learning, and insights.

Thank you for watching. Discover more about our work and the circular economy at our website. Connect with us on Instagram, Facebook, and LinkedIn. #circulareconomy

Season 2 Episode 3: A unique opportunity for a resilient low-carbon economic recovery

Powered by Restream, this episode explores how the circular economy can tackle global challenges. We feature Nigel Topping, the UK Government’s COP26 High Level Climate Action Champion, and discuss investment opportunities in transport, buildings, and more. Catch previous episodes here.

The Ellen MacArthur Foundation is a UK charity accelerating the transition to a circular economy through business, learning, insights, and communications. Find out more at ellenmacarthurfoundation.org. Follow us on Instagram, Facebook, and LinkedIn.

Season 2 Episode 2: Ebbs and flows: water and the circular economy

Global demand for water exceeds accessible supply, yet water remains vital. Join this session to hear from inspiring innovators worldwide who are changing how we interact with this valuable resource, making water more accessible to all.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business, learning, insights, and communications. Discover more about our work and previous content, and connect with us on [Instagram](http://instagram.com/ellenmacarthurfoundation), [Facebook](http://facebook.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation), or our [website](https://www.ellenmacarthurfoundation.org).

Perspectives on the Covid 19 pandemic and lessons emerging for addressing other global challenges

David Nabarro, a leading public health expert and WHO Special Envoy on Covid-19, will share insights.

His session will explore lessons learned from the pandemic and discuss recent trends shaping our approach to global challenges.

A Circular Economy for the USA

The circular economy, a model focused on minimizing waste and maximizing resource utility, offers a sustainable alternative to traditional linear systems. It emphasizes reuse, repair, and recycling, aiming to keep products and materials in use for as long as possible.

In contemporary America, the integration of circular principles presents both opportunities and significant challenges. While some industries are adopting innovative closed-loop systems, widespread implementation requires substantial shifts in policy, infrastructure, and consumer behavior.

This discussion explores the current landscape of the circular economy within the United States, examining its evolving presence, potential for growth, and the obstacles hindering its broader adoption across various sectors.

Cities as catalysts for the transition to a circular economy for food

New York, London, and São Paulo, partner cities in the Ellen MacArthur Foundation's Food initiative, are exploring the critical role of urban centers.

Thought leaders and innovators from these cities are examining how cities can catalyze the transition to a circular economy for food.

The role of design in the transition to a circular economy for food

Chefs and food service companies profoundly influence food's nutrition, flavor, and environmental impact. Their role is crucial in shaping sustainable practices.

Four global chefs and two leading food service executives will discuss the vital role of food creators in transitioning to a circular economy for food.

Designing circular products

IKEA is actively integrating circular design principles into its core design process. This fundamental shift aims to embed sustainability from the very beginning of product development.

Circular design focuses on minimizing waste and maximizing resource use throughout a product's lifecycle, from creation to end-of-life.

Consequently, anticipate new products and services in the coming years that reflect these sustainable practices, demonstrating IKEA's commitment to a more circular future.

How to use creativity to find solutions

Many companies primarily rely on technical and engineering expertise for their circular economy initiatives. This often focuses on the structural and operational aspects of sustainability.

However, integrating creativity into this journey can unlock significantly faster and more impactful innovation, driving greater success.

Nestlé's circular packaging transformation journey

Join us for a fireside chat with the CEO of Nestlé.

The discussion will focus on the company's packaging transformation journey, covering its vision, key progress, learnings, and future plans.

The personal and professional rewards of circular design - a PhD researcher perspective

We hear from three designers, each at a different stage of their professional journey. They offer unique perspectives on the evolving world of design.

Our discussion explores how circular design has profoundly influenced their work and why this sustainable approach has become a significant creative stimulus.

Circular economy: an innovation mission approach

Mariana Mazzucato advocates for a missions-oriented innovation approach.

She asserts this strategy is crucial for government and industry to achieve the transformative scale required for a circular economy.

Exploring the role of bio-based materials in a circular economy

This exploration focuses on bio-based materials and their critical role in fostering a robust circular economy.

Such an economy is essential for ensuring that our industrial and consumption patterns remain within the ecological boundaries of our planet.

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— Dr. Elena Rivera
Environmental Scientist and Advocate
 

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Watch, learn and lead—sustainability starts with you.

The Thinking Game | Full documentary | Tribeca Film Festival official selection

“The Thinking Game” is the inside story of DeepMind's groundbreaking AI research, culminating in the Nobel Prize-winning AlphaFold breakthrough. Filmed over five years by the award-winning team behind "AlphaGo," this documentary explores co-founder Demis Hassabis's lifelong pursuit of artificial general intelligence and the rigorous scientific journey from mastering strategy games to solving the 50-year-old protein folding problem.

Following its world premiere at the Tribeca Festival, "The Thinking Game" is now available to watch for free. For those interested in hosting a screening for a classroom, community, or workplace, visit: rocofilms.com/films/the-thinking-game/.

 

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The Thinking Game | Full documentary | Tribeca Film Festival official selection