Join the #ReuseRevolution to prevent packaging from becoming waste. Upstream innovation focuses on stopping waste at its source by rethinking products, packaging, and business models. This requires a mindset shift, moving beyond minor improvements to fundamentally change how products and services are delivered.

Our new guide supports marketers, designers, and engineers—from newcomers to experts—in implementing upstream innovation. It offers tools and over 100 company examples across sectors to achieve a circular economy for plastic, keeping it in the economy and out of the environment. Explore the guide: plastics.emf.org/upstream

To eliminate packaging waste, we must prevent its creation. Join the #ReuseRevolution by embracing upstream innovation, a fundamental shift that rethinks packaging, products, and business models to deliver services without generating waste.

Our new guide empowers marketers, designers, and engineers—both new and experienced—to implement upstream innovation. It offers tools and over 100 examples from diverse sectors, inspiring action towards a circular economy where plastic remains in use, not in the environment.

Explore the guide and learn more at plastics.emf.org/upstream.

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In this episode, Stephanie Kelton explores Modern Monetary Theory (MMT) and its insights into how money and the economy truly function. She challenges common misconceptions surrounding government deficits, often linked to negative outcomes like rising taxes or economic instability.

Kelton questions whether these issues stem from deficits themselves or from governmental decisions. MMT proposes that deficits can be strategically utilized to foster job creation, drive innovation, and advance a regenerative, circular economy.

Design is crucial for the fashion industry's shift to a circular economy, as over 80% of product environmental impacts are determined at this stage. Unlike traditional design, which focuses solely on the end-user, circular design adopts a broader perspective, considering the entire system.

Achieving a circular fashion industry demands unprecedented collaboration. In this session, contributors to the Foundation’s upcoming Circular Design Guide for Fashion book will explore what circular design means for the industry.

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Powered by Restream, this episode explores how design drives systemic change towards a circular economy. Hear from Malin Nordin (Inter IKEA Group) on scaling circular design for affordable, quality furniture, challenging the perception that 'affordable' means cheap. We also feature Emily Pilloton (Girls Garage) discussing inclusive design, economic development, and community empowerment.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Catch previous episodes and learn more about C-19 economic recovery on their website. Find further information about their work and connect online via Instagram, Facebook, and LinkedIn.

The current clothing system strains natural resources and pollutes the environment. This session, powered by Restream, features three speakers exploring innovative solutions: transforming old clothes, leveraging agriculture, and maintaining closed-loop chemical systems.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Discover more about their work and previous episodes on their website. Follow them on Instagram, Facebook, and LinkedIn.

Explore alternative economic thinking with Kate Raworth, author of "Doughnut Economics: 7 ways to think like a 21st century economist." She will discuss how this framework shapes circular economy policies and business practices at city level, exemplified by Amsterdam's recent implementation. Countries and cities globally are adopting these strategies to balance people’s wellbeing with planetary boundaries for a thriving economy.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition towards the circular economy. Catch up on previous episodes or learn more about C-19 economic recovery.

Find out more about our work and follow us online: Instagram, Facebook, LinkedIn, Website.

On September 30, the Foundation hosted the WCEFonline closing session, focusing on the critical role of finance and policy in the circular economy. Amidst the Covid-19 pandemic, the circular economy offers a vital pathway to redefined growth and enhanced resilience. The session explored how global finance and policymakers can accelerate this transition and shape future initiatives.

Discover more about our work on Financing the circular economy and our approach with cities, governments, and institutions.

This session features three representatives from pioneering circular business models in the fashion industry. We discuss key customer trends, the potential of circular models, and their impact on future wardrobes. Catch up on previous episodes here.

The Ellen MacArthur Foundation is a UK charity accelerating the transition to a circular economy. We achieve this through business, learning, insights, and communications.

Learn more about our work and connect with us online. Visit our website, or follow us on Instagram, Facebook, and LinkedIn.

Circulytics offers the most comprehensive tool for measuring a company's circular economy performance. This session introduces Circulytics 2.0, an enhanced version building on the success of its predecessor.

Launched in January 2020, Circulytics 1.0 was adopted by over 600 companies. The Circulytics 2.0 webinar targets businesses and individuals, particularly those in non-financial reporting, interested in assessing their circular economy impact.

Explore financing opportunities for the circular economy in our next episode, powered by Restream. Join expert guests on October 27 at 12pm GMT to discuss rapid growth, financial sector engagement, and actions for scaling financing. Gain key insights from our paper, ‘Financing the circular economy: capturing the opportunity’. Catch up on previous episodes and C-19 economic recovery insights here.

Thank you for watching. The Ellen MacArthur Foundation is a UK charity accelerating the transition to a circular economy through business, learning, insights, and communications. Find out more about our work here.

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The Jeans Redesign initiative, developed by over 80 denim experts, establishes minimum requirements for durable, recyclable, and traceable jeans, aiming for a waste-free clothing future. Over sixty leading brands and manufacturers are adopting these guidelines, with products expected on the market. This session features the project team and participants.

The Ellen MacArthur Foundation is a UK charity accelerating the transition to a circular economy through business, learning, and insights. Catch up on previous episodes [here](https://www.ellenmacarthurfoundation.org/videos) and find more about our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org). Follow us on [Instagram](http://instagram.com/ellenmacarthurfoundation), [Facebook](http://facebook.com/EllenMacArthurFoundation), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation).

Janez Potočnik, former EU Environment Commissioner (2009-2014) and initiator of the first European Circular Economy Package, now co-chairs the International Resource Panel (IRP) and advises on sustainability. This episode explores nearly a decade of European circular economy development, discussing economic challenges and governance models for scaling up.

The Ellen MacArthur Foundation, a UK charity, accelerates the circular economy transition through business, learning, and insights. Catch up on previous episodes here and learn more about their work here.

Follow the Foundation online: Instagram, Facebook, LinkedIn.

The fashion industry's "take-make-waste" model is highly wasteful and polluting. A 2017 Ellen MacArthur Foundation report revealed that a truckload of garments is landfilled or incinerated globally every second.

Transforming fashion requires a circular approach, beginning with initiatives like the Jeans Redesign. Over 80 denim experts developed guidelines ensuring jeans are used longer, easily recycled, and produced sustainably, benefiting both the environment and garment workers.

Leading participants, including Gap and H&M, are already implementing these guidelines. Learn more about the Jeans Redesign project here.

The fashion industry's current take-make-waste model is highly wasteful and polluting. To thrive, it must transform into a circular economy where clothes are used more, made to be remade, and sourced from safe, recycled, or renewable inputs, ensuring they never become waste.

The Ellen MacArthur Foundation, a UK charity, accelerates this transition towards a circular economy through business, learning, insights, and communications. Explore our work and catch up on previous content.

Connect with us: [Website](https://www.ellenmacarthurfoundation.org) | [Instagram](http://instagram.com/ellenmacarthurfoundation) | [Facebook](http://facebook.com/EllenMacArthurFoundation) | [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation)

The current use of plastics is highly wasteful; clean-ups and recycling alone cannot solve pollution. We need a circular economy for plastic that designs out waste, keeps materials in use, and prevents pollution. This vision for plastic packaging has six key points. Learn more: Plastics and the Circular Economy.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business, learning, and insights. Discover our work on plastic and plastic packaging: emf.org/plastics. Find out more and connect with us online: ellenmacarthurfoundation.org, Instagram, Facebook, LinkedIn.

This event, powered by Restream, examines how cities measure and overcome challenges in their circular economy transition, drawing from a recent OECD report. Speakers include Oriana Romano (OECD Head of Unit for Water Governance and Circular Economy) and Janet Ågren (Deputy Mayor of Umea, a case study city).

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy. Catch up on previous episodes here and learn more about our work at ellenmacarthurfoundation.org. Follow us on Instagram, Facebook, and LinkedIn.

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Walter Stahel, a globally recognized pioneer of the circular economy, will join Amanda Ravenhill. Ravenhill is the Executive Director of the Buckminster Fuller Institute and co-founder of Project Drawdown, both dedicated to regenerating Earth's ecosystems and combating climate change.

We will engage them in a discussion on systems change, highlighting recent successes and identifying crucial future developments.

Solutions to plastic pollution are within reach, preventing a future where oceans contain more plastic than fish. Sir David Attenborough advocates for a circular economy for plastic: eliminating unnecessary items, innovating for safe reuse, recycling, or composting of essential plastics, and circulating materials to prevent waste.

Discover the Ellen MacArthur Foundation's work on this transition at emf.org/plastics. Learn more about the circular economy for plastic here.

This session explores how circular economy principles boost creativity, featuring insights from circular fashion designer and system changer Patrick McDowell.

Thank you for watching. The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business, learning, and insights. Learn more about our work here: www.ellenmacarthurfoundation.org

Follow us online: Instagram: http://instagram.com/ellenmacarthurfoundation, Facebook: http://facebook.com/EllenMacArthurFoundation, LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation, Website: https://www.ellenmacarthurfoundation.org