McKinsey Quarterly article
Electrifying cars: How three industries will evolve
My friend and alternative energy colleague, Paul Steinbroner of Energy.tv, has been documenting the electric car industry for years, knows EVERYBODY, and is in the process of raising funds for a major alternative energy documentary staring plug-in pioneer, Dr. Andy Frank. Here’s what McKinsey says about plug-ins:
“are projected to offer a lower cost of ownership than vehicles with improved internal-combustion engines, but only if fuel prices and taxes cooperate.”
Hope to get some comments on the McKinsey story.
About to announce launch of Web site dedicated to sustainability movement, earthsayers.tv, the voices of sustainability. Voices are of teachers, experts, students, can citizens from all walks of life. Asking folks to set their browser to EarthSayers.tv for two weeks and listen to a program each day. One can do review email while listening or pay close attention.
Time to pay attention to the many facets of sustainability, climate change being one, the green consumer movement another, but unless we educate ourselves, scientists are telling us we may have run out of time to reverse the damage being done to Earth, and, ultimately, us.