Sustainability Advocate

This blogpost is part of the search engine site,, which is preparing to be updated in early 2024. The search engine and its archive is a service of the organization EarthSayers Network which includes both the search engine amplifying the voices of sustainability (all video) and the EarthSayers Fund, a gifting program in the service of sustainability to advance non-profits addressing sustainability.

For more information please contact Ruth Ann Barrett at

COVID-19 Most Recent Reports

To download a report, click on the cover image.

Curation of COVID-19 research provided by the Kaiser Family Foundation (KFF) on mandates and workplaces from a marketing perspective. Includes findings of study, Fall 2021 Hiring Report.

Key messaging recommendations base on the latest Kaiser Family Foundation (KFF) article, “Religious” Exemptions Add Legal Thorns to Looming Vaccine Mandates
September 8, 2021 “The Latest.” Article here.

Copywriting tips to convert “maybe” folks to “yes” and getting vaccinated now.

It is recommended those engaged in social media use these guides to post relevant, helpful, and effective posts that move people to get vaccinated.

Almost There, but not quite yet. How to promote getting vaccinated using social media.

Earlier COVID-19 reports and white papers are published on

If you have any questions, please do not hesitate to call or text me at 415-377-1835.

Ruth Ann Barrett, Portland, Oregon

Changing Habits is like Changing Shirts

by Isabel Rimanoczy, Ed.D.

Have you recently watched a cool video about recycling or reducing your carbon footprint? About driving less, walking more, saving water, or plugging off devices to avoid passive energy consumption?

I am sure you have. But if you want to watch the coolest, check out this: Sustainable Self.  A friend shared with me the series of these Huff Post videos: 2 minutes of dynamic messages that contain all you dream of: quantified data, humor, young language, fast pace, and movement. Enough information to motivate you, and simple actionable suggestions on what we can do. These videos make trying out a new habit very easy.


Changing habits are reversible events, though. As Richard Barrett suggests, there is a difference between change and transformation. Change is temporal, context-bound and is connected to our beliefs. We change a habit like we change a shirt: when we are convinced of it, perhaps intrigued, motivated, or ready to challenge ourselves with the reprogramming of an automated behavior. Then, at any point, new information, convenience, or being in a hurry may be sufficient triggers to switch back to the previous habit. If we feel we have a good reason for it, it will not even be a problem to justify to ourselves the switching back.

Transformation is different.

Transformation is an internal process, and while the triggers may be initially external, they unleash some deeper levels of consciousness. They are emotionally charged, pervade our being, and are connected to our values. Values transcend context, says Barrett.  If change relates to what we do, transformation touches who we are. It affects the profound levels of our identity, and puts us face to face with our values and purpose. Transformation elicits confusion and discomfort as we are confronted with broader levels of authenticity with ourselves. We see ourselves in a new mirror, which simultaneously reflects back who we want to be and who we are. The discrepancy between these two images of self causes anxiety- but at the same time is the fuel that puts us in motion. We need to do something, we act. And while changing a habit is also an action, a transformational experience is not reversible.

Transformation can be likened to the lifting of a veil, to widening the scope of our awareness, altering from there on how we see ourselves and the world. It is not a synonym of enlightenment, certainly, as it opens up more questions than answers, but as we question in a more critical way our own certainties, it allows us to uncover new dimensions of understanding self and others.

Sustainable selves are what we need.

But not just at the level of sustainable actions. Actions are the visible tip of the iceberg. Yes, it is important and urgent that we change unsustainable behaviors, don’t get me wrong. But if we put the same effort in developing the internal landscape of sustainability as we put in developing understanding of the ‘external landscape of sustainability’, the transformation can lead us all into a major evolutionary leap. Think caterpillars and butterflies.

And how do we tackle the internal landscape, the transformational one? Developing a sustainability mindset, addressing the three questions of our time: Who am I? (anchors of my identity). Why am I here? (purpose) and What can I do? (action). Let me leave you pondering this food for thought.

Photos: I.Rimanoczy

Sustainability Advocate, April 12, 2018, blogpost of, Voices of Sustainability

You are because I am, by Isabel Rimanoczy

We love rituals. We think that rituals mark the rhythm of life, create spaces for breathing and pausing, like the rhythm given to a melody. Four years ago we at invented a ritual, which is to go to downtown Fort Lauderdale in February, and connect with the many people lingering in the square, most of them homeless. Why February? Because reflecting on the many messages related to Valentine’s Day, we couldn’t help but thinking of where is love for those that are the ‘unseen’? So off we go, with one purpose: to connect.

We see connection as a sacred moment. With words, through the eyes, in silence or in a smile, the moment of connecting is expressing: I see you, you see me, I am because you are.

It Could Have Been Me

This year, it was even more special. A block away from the square there was a large gathering of families, parents, teachers, and students expressing their feelings for the recent school shooting. Sadness, pain, anger, and rage claiming attention from the political representatives to protect the schools, the children, the population. We want better gun laws, gun restrictions, and safer schools. We the people, was the message in the image of hundreds of mothers, fathers and children holding up homemade signs with their simple and powerful words. It could have been me.

I am because you are. You are because I am.

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If that is so, then there are no strangers here. What is our personal responsibility, our contribution to the situations we face? If we are all connected, like spots on a large fabric, how may we –unintentionally- be part of the problem? One answer may be in how we participate in democratic processes, in the civic life. Are we paying attention, speaking up, expressing our outrage or our values, or are we silent bystanders? Or living room complainers?

Who are we electing, and how are we helping to keep the elected officials honest, accountable? It is clear that the proliferation of guns is part of the problem. Guns call to be used. But there is more than guns.

In a recent school board session one person shared about an organization that trains teachers and school staff to notice behaviors in children, starting with first graders. Trained to pay attention to absenteeism, to introverted attitudes and to angry behaviors, teachers learn to identify children who may be going through difficult situations. They then engage psychologists, social workers, and they establish spaces of dialogue with the children. Teenagers don’t become violent one morning: they carry a long history of emotional pain, to which others have been deaf and blind.

There is much that we can do.

Starting with noticing to what we are protectively deaf and blind. If we were a small community, of, say, a dozen of homes – would we be equally deaf to the pain of a neighbor?  Would we walk by oblivious of the difficult circumstances someone is going through? Urban living has a way to promote anonymity, isolation, with individuals ‘mending’ their own business. How does that contribute to the unseen sadness, the lack of love, the cultivation of pain that has to grow louder, until it catches the attention of the whole block, the school, the media? How large must be the pain, that paying with the own life or freedom becomes an acceptable price?

Each gunshot is a cry, a tear exploding in desperation. It creates pain and more tears, in an unending cycle of grief.

I am because you are.

When we start developing empathy and compassion not only for the grieving families, but for the lost lives on both sides, we may be closer to seeing and listening with the heart. That is when we really stop being part of the problem, and begin to be part of the solution.

Sustainability Advocate,, Voices of Sustainability, February 28, 2018, Portland, Oregon.


About the Author

Isabel Rimanoczy, Ed.D. has made it her life purpose to develop change accelerators. She developed the concept of the Sustainability Mindset by studying what inspired leaders to act in a business-as-unusual way.  She created the UN PRME Working Group on Sustainability Mindset, a network of professors on five continents, is the Global Academic Ambassador of AIM2Flourish, the author of several books, among others BIG BANG BEING: Developing the Sustainability Mindset, and STOP TEACHING, and has published more than140 articles and book chapters.

Dr. Rimanoczy is a Fellow of the Schumacher Institute, UK, a  Strategic Sustainability Adviser for One Planet Education Networks (OPEN) Senior Partner with  Leadership in Motion and co-founder of the charitable organization Minervas: Women Changing the World. Isabel earned her doctorate at Columbia University, has her MBA from Universidad de Palermo and is a Licensed Psychologist from the Universidad de Buenos Aires. She can be reached at


The Soul of Sustainability and the Opioid Epidemic

I haven’t posted anything to this blog for sometime.

My commitment has not waned to increasing sustainability awareness and advancing the voices of those acting on behalf of Mother Earth and her children.  We continue to add these voices to and are seeking partners to expand the availability of our content on websites that share our commitment. 

Rather, my sustainability work turned out to not only include ten years of curating the voices of sustainability from across the globe, but five years of living in a caring community, learning,  getting involved in addressing the issue of safety for all of us, and reframing the neighborhood from an “entertainment” district to caring community.  A second project is intended to change a negative image of our residents to one that is diverse and caring. It got me out of the office and into the streets taking photos of and meeting my neighbors and their dogs. They are published here. It’s also about getting support for an urban dog ballpark in our neighborhood.

Early in 2017 I came to the realization that the soul of sustainability lies within our interdependence or oneness or kinship. It was a
lesson I was learning locally within my community where I identify as a sustainability advocate.  I live in Portland’s Caring Community, Old Town Chinatown, where a majority, 57% of the housing is dedicated to the homeless in the form of supportive care housing and shelter beds.  Adopted in the 1970’s the housing landscape reflects a model of care that works and is overworked as homelessness increases. 
This is also a place with a high crime rate for narcotic/drug offenses and assaults in a time when our police force is understaffed and those trained to “coordinate the response of Law Enforcement and to aid people in behavioral crisis resulting from known or suspected mental illness and or drug and alcohol addiction” are too few. In Portland this is the mission of the Behavioral Health Unit within the Police Bureau.  A model of policing that works for the situation we find ourselves in – the solution is recovery not jail.  They too are overworked. 

“The biggest deficit that we have in our society and in the world right now              is an empathy deficit. We are in great need of people being able to stand in somebody else’s shoes and see the world through their eyes.” – Barack Obama

Under the banner of sustainability advocate I began to integrate the personal with the professional and in the process discovered that interdependence is the foundation, the principle for acting on behalf of future generations and getting to the heart of
things be they local or global.   I came to think of it as the soul of sustainability.  It also places empathy at the center of all action-taking as we express compassion through our work.

“This problem of addiction is not only a health crisis but a spiritual crisis.

The situation worsens when society sees addiction as a shameful condition — those in need don’t reach out to others for help; the community doesn’t provide treatment services.”  – Paul Steinbroner

Health and Spiritual Crisis
And then came this opioid epidemic. My filmmaker friend, Paul Steinbroner, needed some marketing help in getting his latest film project, Called From Darkness, into distribution.  Paul heads up a publishing and distribution company specializing in multi-media projects related to addiction, neuropharmacology, and brain chemistry. 

“The torrent of people who have died in the opioid crisis has transfixed and horrified the nation, with overdose now the leading cause of death for Americans under 50.

The Epidemic
There is a great need for increasing awareness about the epidemic and educating people who may see themselves as disconnected, but know by feel that the situation calls for all hands on deck. Nearly all of us are connected to someone – family member, friend, colleague – who is directly affected by addiction and often homeless on the street.  One doesn’t have to live in a neighborhood that cares for the sheltered and unsheltered to know that a majority of our homeless have a mental illness and/or drug addiction.
In Portland, of the 4,177 homeless people counted, 2,527 (60.5%) reported living with
one or more disability, including a mental disability, chronic physical condition, and/or a substance-use disorder. The number of people with disabling conditions increased by
16.1 percent between the 2015 and the 2017 Point-In-time counts.
Addiction as a healthcare issue is in the realm of social sustainability. It’s of sizable proportions: an epidemic, possibly resulting in hundred of thousands of deaths with economic repercussions that could bankrupt our communities; making the poorest of neighborhoods unlivable; and turning family life into a nightmare.  The New York Times article1 Son, 4 Overdoses, 6 Hours, makes this point:Drug deaths draw the most notice, but more addicted people live than die. For them and their families, life can be a relentless cycle of worry, hope and chaos.”  

Start Here
I have observed that to start from the point of “not me, but them” or to draw a line between the personal and the professional, leaving “solutions”  to those in the healthcare sector doesn’t lead to furthering sustainability principles.  I find framing the challenge from the principle of inter-connection and thinking of it as going to the soul of sustainability works. It works for not only knowing what to do next, but having the confidence to move forward despite inexperience or feelings of being overwhelmed or to hear yourself think,  it’s not my problem.

To start, here is a trailer of Called From Darkness by Paul Steinbronner as part of the Called from Darkness film project entitled A Home Boy’s Joy Ride.  It features the voice of artist Fabian Debora and the work of Fr. Greg Boyle the founder of Home Boy Industries and author of Tattoos on the Heart: The Power of Boundless Compassion.

Future blogposts will continue to explore the Soul of Sustainability and the associated topics of the opioid epidemic, homelessness, and livability in our communities including housing and public safety.

Our Youth and Sustainability

“… the assumption that young people will somehow figure out a way to undo the deeds of their forebears, has crept into and spread like a cancer through UN climate scenarios.”

Lately I have been involved in a series of meetings with about thirty people and we represent all ages. It turns out I’m the oldest of the group and the people I’m most in need of hearing from our younger folks especially on sustainability issues, the most pressing being global warming, because I work from home and there are not many younger folks involved in local organizations including neighborhood associations, museums, and even churches.  There are exceptions, of course, but what I see is mostly white hair and I live in a city with a reputation for being where young people come to retire.

screen-shot-2016-10-25-at-10-02-09-amAfter the last meeting I returned to my office and found in my inbox a newly added video to YouTube entitled, Young People’s Burden, a conversation between the renowned climate scientist Dr. James Hansen of Columbia University’s Earth Institute and his granddaughter Sophie Kivlehan.   I ask you to take 17 minutes to listen to Dr. Hansen and Sophie talk about how they both are plaintiffs in the lawsuit filed by Our Children’s Trust against the federal government in their efforts to secure “the legal right to a stable climate and a healthy atmosphere for all present and future generations” the very essence of the sustainability movement.

A second and related video is an interview (August 2016) with Julia Olson of The Children’s julia-olson2Trust. It is less than twenty minutes and like the Jim Hansen interview I urge you to share it with colleagues and especially your youthful friends and family members.

Finally, Dr. Hansen et. al. published a paper, Young People’s Burden: Requirement of Negative CO2 Emissions. Download PDF here.

Both of the aearthsayers-ad-copy-3bove videos are in the special collection, Climate Justice, which compliments our more general climate change and climate change risk special collections. is a specialized search engine to all curated, video content addressing sustainability and advancing those speaking on behalf of Mother Earth and her children.

Ruth Ann Barrett, Sustainability Advocate, October 28, 2016, Portland, Oregon.




Climate Justice and Sustainability Advocacy

The chief curator (me) at, Voices of Sustainability, has created a new channel addressing Climate Justice. The impetus for doing so arose out of a study by the Yale yaleProgram for Climate Change Communication. They conduct scientific research on public climate change knowledge, attitudes, policy preferences, and behavior, and the underlying psychological, cultural, and political factors that influence them. Of particular interest was their audience research, Global Warming’s Six Americas. A must read.

For climate change communicators I assume that this study formed the foundation for your present programs and campaigns. However, for those of us sustainability advocates with an environmental, social, and economic bent the Yale Program research may have been missed given the information overload that climatographer Mark Trexler addressed in his whitepaper, The Problem of Infinite Information in Corporate Climate Change Decision-Making.

Initially, these are the voices we are advancing on the topic of Climate Justice with more to come.   Start with Linda Haydock of the Inter-community Peace & Justice Center’s What is Climate Justice?  Continue on with Mary Robinson, former President of Ireland and former imgresUnited Nations High Commissioner for Human Rights on  “Climate Change as a Human Rights Issue” and Julia Olson of Our Children’s Trust on “Securing the Legal Right to a Stable Climate.”  If you parent or work with the more youthful among us, especially millennials, you might want to listen to the conversation between Dr. James Hansen and his grand daughter, Sophie Kivlehan on ” Young Peoples Burden.”

There are other voices to include Pope Francis, M.E. Tucker, David Korten, Anthony Leiserowitz, Tim Brennan and HH Dalai Lama.

Most Americans say global warming is personally important to them, but don’t talk or hear about it much.”  Yale Program Climate Note of September 29, 2016

I can’t do much about the talking part, but I can improve on the number of people, like you, hearing about it.  It’s up to you to re-frame the conversation around climate change to climate justice and talk with your family, friends, and work colleagues.

“More than half of those who are interested in global warming or think the issue is important “rarely” or “never” talk about it with family and friends (57% and 54% respectively).”

Ruth Ann Barrett, Sustainability Advocate, October 7, 2016, Portland, Oregon.

P.S.  What sparked my interest was the Yale Program report, Faith, Morality, and the Environment: Portraits of Global Warming’s Six America’s which led to an EarthSayers’ initiative, Faith and Climate Justice. More on Faith and Climate Justice in my next blog post.

Picture Earth Right Now

Screen Shot 2016-07-29 at 10.51.21 AMI was reminded of this 1946 photograph of Earth, the first photo from beyond the atmosphere when I curated one of the latest views of Earth, a NASA Goddard visualization entitled,  One Year on Earth as Seen from 1 Million Miles, (2:46) noting how far we’ve come from that grainy black and white photograph taken nearly 70 years agoearth pic to the breathtaking visualizations of today.

We are getting to know more about our Mother Earth from “out there” and hearthopefully it translates to a better understanding and love “in here” nothing short of a change in consciousness, a move from head to heart guided by the Laws of Nature.

There are many such visualizations on the NASA Goddard YouTube channel and I have curated those I found most interesting and added them to, the Voices of Sustainability including this video, The ‘Voice’ of our Earth. (4 minutes)

Our Universe Is Not Silent~Although space is a vacuum, this does not mean there is voice of earthno sound in space. Sound does exist as electromagnetic vibrations. The specially designed instruments on board the Voyager and other probes, picked up and recorded these vibrations, all within the range of human hearing (20-20,000 cycles per second).”  – NASA Space Recordings Of Earth, Published on Aug 13, 2011.

The NASA Goddard visualizations also capture changes to our Earth that make it difficult if not impossible to ignore the effects of global warming to include this recent video, Earth’s Long-term Warming Trend, 1880-2015 (30 seconds) hot mapwhich shows temperature changes from 1880 to 2015 as a rolling five-year average. Orange colors represent temperatures that are warmer than the 1951-80 baseline average, and blues represent temperatures cooler than the baseline.

Many of these visualizations are enormously popular on YouTube such as the One Year on Earth video mentioned above with over 1.6M views. The number of views for videos addressing global warming suggest our citizens, unlike some people studyingelected officials, are active in the learning cycle. An example is another recent video, NASA Sees Temperatures Rise and Sea Ice Shrink -Climate Trends 2016 (47 seconds) published a week ago with over 68,000 views.  This news story is what we should be talking about in all sustainability conversations – even informal talk about the weather one hears over cocktails and  around the dinner table if we are to increase awareness and change behaviors.

“Each of the first six months of 2016 set a record as the warmest respective month globally in the modern temperature record, which dates to 1880.”  – NASA Goddard

Ruth Ann Barrett, Sustainability Advocate, July 29, 2016, Portland, Oregon.


Infinite Information In Corporate Climate Change Decision-Making

Climate Change Risk expert Mark Trexler and his partner, environmental lawyer Laura Kosloff, launched The Climate Web in a large part because of the problem of “Infinite Information.”  This problem, Mark says, is analogous to the adage “water water everywhere but not a drop to drink.” Given the rapidly changing nature of conversations around both climate science and climate policy, it’s a critical problem for business. As corporate decision-makers are deluged by information, it becomes harder to discern what data, news, opinions, and analyses really matter to making wiser, more prudent decisions.

It’s the same problem that drove us to found, a specialized search engine to all curated, relevant voices of sustainability. It is very difficult to learn from and be inspired by our leaders when you can’t find them. There are now over one hundred and fifty YouTube channels relevant to sustainability, including those channels of our Indigenous Peoples, our wisdomkeepers with video content that is valuable but not necessarily findable. 

There are a legion of search engine optimization (SEO) experts in the highly commercialized web. So, Mark, Laura, and myself are not the only ones addressing the infinite information problem. But we have distinguished ourselves by providing access to “actionable knowledge” on climate change and calling out the unfiltered voices of the sustainability leadership using technology coupled with curation in our two unique websites, The Climate Web  and . We invite you to visit and use them in your research, due diligence, and educational activities and programs.  

cover shotMark and Laura have some helpful resources for users to learn how to effectively use The Climate Web.  For one thing, see this videoAn Introduction to The Climate Web with Mark Trexler on the EarthSayers’ channel, Climate Change Risk. Secondly, I recommend you take a look at their recently published white paper, Infinite Information A Key Barrier to Business Decision Making on Climate Change? — your complimentary copy is available for download here.  

As publishers and curators Mark and Laura can help you use the Climate Web to your best advantage in developing executive briefings, supporting decision-making workshops, conducting topical trainings, engaging in climate risk scenario planning, and much more to include customized spotlights and decision dashboards.

Ruth Ann Barrett, Sustainability Advocate, July 22, 2016, Portland, Oregon

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Spoken Word Artists on Climate Change

Increasingly there is a greater number of our artists, musicians, and performers who are addressing climate justice or injustice as the case may be.  As islanders experience flooding at the edges, those of us till dry and thinking there is still time and a Plan B might do well to listen to our poets and spoken word artists.  Here are three such performers, two added this week to our climate change special collection on  Give a listen in just three quick clicks and share the performances of these three dedicated and talented artists. Spread their stories.

Spoken wordIsabella Borgeson artist Isabella Borgeson shares her poem on the aftermath of Super Typhoon Haiyan (Yolanda), one of the strongest storms to ever hit the Philippines (November 8, 2013).  Four minute video published by Climate One on YouTube on May 14, 2016. Click here. (4:00)

Follow Isabella on Twitter.


Elijah FarquanThis multimedia video produced by the Wisconsin Educational Communications Board features Elijah Furquan, a spoken word artist in Milwaukee, WI, who describes the effects of extreme heat on his urban community.Uploaded to YouTube on Dec 22, 2010. (2:46) Click here.


Terisa SiagatouSpoken word artist Terisa Siagatonu (Samoan) shares her poem on climate change and talks about the realities of climate change from her unique perspective as a spoken word artist/arts educator, community activist, and Project Director for PIER: the Pacific Islander Education and Retention project at UCLA, an access project that exists to combat the low matriculation rates of Pacific Islander students into higher education by offering services ranging from free tutoring, mentorship, and peer advising to Pacific Islander high school students in Los Angeles.  Published on May 23, 2016 by Climate One. Click here. (6:00)

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Published by Ruth Ann Barrett, Sustainability Advocate, May 27th, 2016, Portland, Oregon.

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