FIRST and foremost, Search Engine Optimization (SEO) is about the democratic use of language. This is extremely important when it comes to educating our citizens about sustainability.
What matters is not how the advertiser (you or academic or activist or advocate or consultant) likes to talk about its products (services, ideas, concepts, processes, mission, cause, objective), but how customers (citizens, students, clients, users) actually talk about them.”
One example of search on the term, sustainable development and the associated keywords and phrases:
The yellow indicates terms that present an opportunity to develop what is called, search directed content, and create webpages with appropriate titles and links.
Feedback on what is being used in search has become all the more important because search engines are also contributing to the poverty of attention that advertisers, educators, well, nearly everybody is complaining about.
Adapted from a blog post Why SEO Doesn’t Translate by Guy Gilpin , Monday, August 9, 2010