Put Web 2.0 to Work for Sustainability Awareness

If we are to increase sustainability awareness, it will be necessary for organizations in the non-profit sector including educational institutions to adopt Web 2.0 tools and techniques. What are they? I find McKinsey Consulting group has the best handle on this topic and highly recommend their annual and interative report, Business and Web 2.0.

Start with understanding the tools most useful and begin a conversation in your organization if you are not using the top four. With so much emphasis on social media it is easy to loose site of the basics in terms of communications infrastructure. There is free software support out there for the top four and many community resources for help on getting your feet wet.

Here are the top four:

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