I will be attending a half-day workshop this week (9/17) on “Branding for Sustainability.” Will update the blog with how the workshop goes as I hope to meet some people interested in sponsoring EarthSayers.tv. I have written a whitepaper on Branding Sustainability that is available on this blog – see right column. My point was to suggest with brand awareness so low for the term, sustainability, attention needs to be paid to building awareness for sustainability directly, as, for example, is done with product categories like milk. More later.

There are two more 1/2 day workshops scheduled for Austin 9/22 and New York on October 20th.

“Our goal is to spotlight the ideas, practices and possibilities for building and scaling sustainable brands,” said Jurriaan Kamp, founder and editor-in-chief of Ode magazine, who will moderate the workshops. “We are creating an interactive forum for business executives to share experiences, insights and opportunities about sustainability and brand value.”

For more information including more detailed agenda go to:
http://www.brandingforsustainability.com/sf.html