As luck would have it I bent down to pick up a sock yesterday morning and could hardly straighten up. My knees buckled and I had the feeling I was dealing with something very painful. Getting to the the Sustainable Brands workshop was tough. I was a good hour late and had to stand through much of it, but I did get to meet some interesting folks and had the opportunity to introduce myself to Brian Gruber, President and CEO of Fora.tv here in San Francisco. I have been wanting to talk to him about EarthSayers.tv and possible points of collaboration: a word, by the way, referenced more than a few times at the workshop. I also introduced myself to Jurriaan Kamp, the President and Editor in Chief of Ode magazine. Both Fora.tv and Ode were co-sponsors of the workshop.
Much of the content was a repeat of the speakers at the Sustainable Brands conference in Monterey last June, but the audience was pretty much new to the sustainability movement. There was considerable discussion of folks inside organizations that are sustainability evangelists and have to prove the ROI for programs and lack the tools to do so. No one talked about pushing for the ROI of unsustainable practices, like events, but then the world out there is fairly unbalanced at the moment.
I am going to try and get EarthSayers.tv mentioned at the upcoming workshops in New York City and Austin, Texas. There is a lack of information on the subject of sustainability and EarthSayers.tv, even at the prototype stage, offers an opportunity to be much better informed and, yes, inspired.
As to the back, it’s getting better, but I am not doing much moving around. Getting in and out of a car is painful!