Category Archives: awareness

Ethics in a World of Strangers by Kwame Appiah

Today we added Kwame Anthony Appiah, a Ghanaian-British-American philosopher, to our EarthSayers.tv special collection on culture and consciousness.  In this video he explains cosmopolitanism in Astra Taylor’s Examined Life documentary.

Drawing on a broad range of disciplines, including history, literature, and philosophy—as well as his own experience of life on three continents—Kwame Anthony Appiah delivers a moral manifesto for a planet we share with more than six billion strangers.

Ruth Ann Barrett, February 10, 2012, Portland, Oregon

To Scientists: It’s Not About The Climate

Sustainability>Planet>Climate Change>deniers

I think the debate around climate change (see two previous blog posts, Advancing Science and Serving Society) reflects a lack of confidence in scientists coming in part from the health sciences where false claims and misrepresentations, not to mention theft, spill over and sully the reputation of all scientists. The result is increasing doubt and distrust on the part of citizens. It shouldn’t work that way, but it is with studies showing “trust in science is decreasing.”

Doubt: False Claims and Misrepresentation

The fact that scientists are closely allied with big Pharma on and off the campus is no big secret. Marketing drugs that generate billions in sales, year after year, by making unsubstantiated claims with mouse type disclaimers is often news and has been for years.   Such was the case with Hormone Replacement Therapy (HRT) at the time a real money maker with $2.75B in revenues (2001). It supposedly prevented heart attacks, offered only a slight risk of breast cancer, and, making it the Viagra of its day, “improved the mental health, sex lives and overall well-being of older women.”  Wow.  Small potatoes compared to the statin Lipitor, the best selling drug of all time with 2009 revenues at $27B. And the effect of long term use of statins? Diabetes maybe? Wow again.  And it really isn’t about health is it?

Forty two percent of Americans distrust the pharmaceutical and biotechnology companies and 39% gave poor ratings to pharmaceutical and biotechnology companies for failing to serve companies in 2007.

Instances of fabricating, falsifying, or misrepresenting research data are not uncommon, unfortunately, and tend to be what the reading public remembers because often the individual or someone in their community, even a close family member, have had direct experience with an undelivered “brand promise.”  And it is about the scientists.

A 2007 Harris Interactive poll found that among 1,726 US adults, 27% of the public distrusts- ‘somewhat’ or ‘very strongly’- the Food and Drug Administration. More

Then there’s The New York Times report yesterday on a “scientific reversal as dramatic and strange as any in recent memory, the finding (possible cause of chronic fatigue syndrome) has been officially discredited…a legal melodrama erupted, dismaying and demoralizing patients and many members of the scientific community.”

75% of U.S. clinical trials in medicine are paid for by private companies

Distrust: Theft

Cancer Center, in Suit, Claims Ex-Official Took Research

In Monday’s business section the New York Times reports on the theft allegation by the Leonard and Madlyn Abramson Family Cancer Research Institute at Penn against its former scientific director, Dr. Craig B. Thompson, now President of the Memorial Sloan-Kettering Cancer Center.  “At Penn” is the revenue angle for the University, an increasingly compromising factor that turns discoveries into gold.   The overall take away: follow the money, not the science.  Mr. Abramson is “one of Penn’s biggest donors” with a major source of his wealth coming from the sale of the company he founded, U.S. Healthcare, to Aetna in 1996.

From the drug scene to natural gas

Screen shot 2012-02-08 at 3.33.45 PMWhen you hear this story, Game Changer from the radio show This American Life about Terry Engelder, a geologist at Penn State University and Dan Volz, director of the Center for Healthy Environments and Communities of the University of Pittsburgh’s Graduate School of Public Health, you will hear the sound of big money talking at the intersection of environment, community, health, and climate change as natural gas is the hot “alternative clean energy investment.” We prefer to think of it as a high risk energy alternative and encourage credible advocacy from scientists on helping citizens determine just how risky to ecosystem services, especially the nation’s clean water supply, fracking really is.

Antidotes to distrust and doubt

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Dr. Chappell

In a recent lecture Dr. M. Jahi Chappell of Washington State University referenced research that shows most of us don’t even know a scientist making it difficult to balance what one reads and sees on TV with personal experience.  Dr. Chappell as a political ecologist cultivates and collaborates with a diverse group of scholars and practitioners.

Add to the isolation picture the following state of affairs in many universities and you can see opportunities for scientists to address distrust and doubt by developing personal relationships, speaking to the community directly, partnering with practitioners, and being activists for change (credible advocacy is how Dr. Chappell put it):

  • academic research centers reliance on turning discoveries made on their campuses into revenue – a tide that needs turning with a firewall or two;
  • scientists rewarded for writing for each other, not for citizens and credible advocacy organizations, a practice unattractive to younger faculty who understand the need to regain trust and respect while migrating from print to the world of social media and “broadcast yourself.”
  • a belief on the part of the scientific community that so-called objectivity is compromised by exercising responsibilities as a citizen needs to be debunked by the leadership of educational institutions; and
  • silos of belief systems organized to fly under one flag, sustainability science, designed to
… bring together scholarship and practice, global and local perspectives from north and south, and disciplines across the natural and social sciences, engineering, and medicineit can be usefully thought of as “neither ‘‘basic’’ nor ‘‘applied’’ research but as a field defined by the problems it addresses rather than by the disciplines it employs; it serves the need for advancing both knowledge and action by creating a dynamic bridge between the two.

Video Resources

To spark interest and seed conversation among scientists who recognize the need to address trust and confidence in their institutions and community these resources are helpful, some of which have been referenced above.

Video excerpts from Dr. Chappell’s lecture at Portland State University, Social Sustainability Colloquium, the podcast, Responsibility of Intellectuals, from the program, To the Best of Our Knowledge; Gas Land by Josh Fox; Examined Life by Astra Traylor; and an interview with Al Bartlett, Professor Emeritus, Physics, Colorado University, entitled My Trust Was Misplaced.

Dr. Bartlett’s advice seem particularly apt for the citizen we all are: “You have to do your own thinking.”

Ruth Ann Barrett, February 8, 2011, Portland, Oregon

Sustainability: Not Any One Issue

Screen shot 2012-02-08 at 11.30.29 AMThis is a quick look at the results  of the 2011 CONE/ECHO Global CR Opportunity Study that is available here at the Cone site and looked at through a sustainability lens. The takeaway cited by the authors is that  “consumers globally believe companies have an explicit responsibility to help change the world.”

Can there be but one issue anymore?

Screen shot 2012-02-08 at 11.38.03 AMOr put all the wood behind one arrow.

whole picture

This same information, with a shift in the lens to a sustainability perspective rather than pieces and parts, unifies and integrates moving us toward the requirement of an interconnected holistic approach, using the integrated elements of sustainability strategically.

The lens we use to ask for opinions and present information about those opinions can’t be the same one we’ve been using for the last thirty years . How we use information to motivate and inspire citizens and organizations of all stripes to change their consumption habits is the challenge for all of us who accept “explicit responsibility to help change the world” and who are marketers and communicators.

Can we agree on this?

Here’s some examples of messages that educate, motivate and inspire while addressing the whole, not pieces and parts:

Rethinking the Economy by Ellen MacArthur Foundation,

disConnected Consciousness by environmentalist Julia Butterfly Hill,

and John Marshall Roberts on the Science of Inspiration.

By: Ruth Ann Barrett, Sustainability Advocate, Earthsayers.tv, February 8, 2012, Portland, Oregon.

Wine to Water by Doc Hendley

hendleyVideo of Hero Doc Hendley’s premier on the TEDx Stage at Asheville, NC on August 29, 2010. Doc is founder of Wine to Water, a non-profit promoting clean water resources in poverty stricken countries worldwide. This video compliments the interview of Doc Hendley by Dick Gordan of The Story as reported in this blog post.

He ends this presentation with “Here’s to being a nobody.” Find out why.

View video on EarthSayers.tv, special collection on One Water.

Sustainability Advocate, Ruth Ann Barrett, February 5, 2011, Portland, Oregon.

Wine Into Water works for us all

winetowaterThis morning I woke up early, opened one eye, grabbed my iPhone, and chose the podcast, American Public Media (APM) The Story with Dick Gordan, the one titled, Fix a Well and Change the World.

It woke me up.

It’s an interview with Doc Hendley of the group Wine to Water. He talks about his transition from bartending in Raleigh to working to bring clean water to people in Darfur. Despite the violence there, Doc says that bad water kills more people than the conflict.

Winetowater on Twitter.

Announcing the Sustainability Information Diet (SID)

Introducing the Sustainability Information Diet (SID)
heatmapSID is all about increasing sustainability awareness on the Web which is awash in information resulting in search results running to thousands of possibilities and our eyes seeing but the first three or four listings. Here’s a heat map of the results page, Google search. A listing of a YouTube video on page one of the results catches attention as shown in other heat maps.

Low Awareness What search does tell us is that sustainability awareness is low. And very low in the United States.  The U.S. ranks in the bottom of the top ten on sustainability search estimated at 1.2M per month globally. This is about the same number for those searching on corporate social responsibility and those wanting to know the price of an iPhone. This relates to the majority of search traffic that uses English, but does not exclude search traffic being highest on sustainability from countries such as Kenya, South Africa, Nigeria, Singapore and Hong Kong who along with Australia (#1), New Zealand, United Kingdom, U.S., and Canada make up the top ten regions.

ConsciousAwareness4GLow awareness adversely affects those selling green products as awareness is the first step in the consumer buying cycle. It makes educating, inspiring, and motivating our citizens to make changes at home and work less effective as well as it’s also the first step in the learning cycle. Awareness is very important. Many talk about it in terms of consciousness such as Julia Butterfly Hill who talks about disconnected consciousness.

Tagging and Linking The more the term is used in the news, the more people use the term, the more people search, wanting to know more, the higher awareness. Equally important is connecting, through tagging and linking as sustainability, to other more popular search terms such as human rights (2.7M), climate change (2.2M), and global warming (2.7M). This is the stuff of search engine marketing a topic guaranteed to put most people to sleep yet key to increasing sustainability awareness. I’ve just touched on it here.

Yet the very thing that increases awareness (more stuff) contributes to the problem of information overload as first introduced in 1970 by Alvin Toffler in his book, Future Shock, and now best expressed in numbers. When you search on sustainability there are 31M results. Blinkx the video search engine produces 354,000 videos, up from 121,000 since we first did this query four years ago, video still a small percentage of the content out there, but growing in leaps and bounds.

A Diet for Excess
The stuff we are buried in is a sea of text – reports, opinions, programs, organizations, initiatives, campaigns, projects, news, debates, speeches, panels, events, and PR releases. Not so when it comes to online video. This diet isn’t about less, but more targeted, linked, tagged video to meet the information needs of those already searching and increase awareness.

Portion Control For our SID readers we will use portion control based on our collection of over nine hundred videos, aggregated then curated for relevancy and quality, to bring to your attention to how corporations, non-profits, educational institutions, and individuals are using video to help answer some basic questions, what is sustainability, a supply chain, sourcing, a for benefit organization, or concepts such as natural capitalism through speeches, panels, documentaries, art, animation, and interviews.

What’s Next? February 16, 2012
The primary question to be addressed in Month One, February 16, 2012 of our diet plan of mostly video is What is sustainability?

Videos will feature Prof. Julian Agyeman, Tufts University (38:10); Christoph Lueneburger, Egon Zehnder (3:01); Larry Merculieff (Aleut 4:52); Prof.Stuart Hart, Cornell University (1:37); Allison interviews her father Bud McGrath, CORE (audio only 10:09); Dr. Karl-Henrik Robèrt, Natural Step (5:56); and animated personalities from People 4 Earth (2:50), RealEyes (2:02), and Dassault Systems (2:50).

Tune in.