If you wish you could reconcile your need to advance your marketing career with your need to make a personal contribution to a happier, healthier future, then the report, Let them Eat Cake, by the WWF-UK could provide the bridge you are looking for. I highly recommend reading this report.

Why call out marketing? The authors argue “the marketing function is at the heart of the sustainability debate, because it is the interface between the forces of production and consumption.”

I will be calling out sections of this report in future blogs, starting with the  six “myths” that have further strengthened resistance from the marketing industry. The report points out that a new perspective is required if recent advances in thinking are to become the new paradigm.

The report is available online by searching on the title, Let Them Eat Cake, or you may download it from my public library of reports. Either way, please give this report a read, and soon.