The answer John Marshall Roberts gives is a simple, direct one (goes beyond green) and given in the context of what we need to do to call people to action and create radical change. We just added his presentation, Inspiring Sustainability in Skeptics, to our collection, Culture and Consciousness on EarthSayers.tv, voices of sustainability.

John Marshall Roberts teaches people and organizations how to overcome cynicism and inspire. He is a
communication expert and applied social scientist with a subversive sense of humor, and more than a decade of strategic consulting experience. His bestselling book “Igniting Inspiration: A Persuasion Manual for Visionaries” delivers an innovative paradigm for creating inspirational media and messaging called Worldview Design.