Since relevancy and quality are crucial to keeping people using the Web to explore and learn, rather than just be entertained, it is very worrisome that the U.S. is #8 in search volume on the term sustainability.

Today if you do a Google search on the term sustainability you get over 33 million results, up from 15M just a few months ago. If you want to hear what people are saying (video and audio) about the subject go to Blinkx and you’ll find 54,000 videos selected, up from 20,000 four months ago. If you do a Google search on a subcategory of sustainability, climate change for example, you get over 72M results. We are drowning in a sea of results.

This is why we created the EarthSayers Website as a “front door” to the voices of sustainability. We aggregated videos by hooking up to the Blinkx database and did a very narrow query on the term, sustainability. Then we began our review process to determine relevancy and quality of content – our value add. For the prototype we have reviewed over a 1,000 videos, out of 3,200. Over half of the 1,000 were duplicates another 17% did not connect to a page. We guessed at the start that about 20% of the content would be enough to form a major sustainability video collection, catching the eye of those who have recognized a need, are curious, and beginning to search.

We now feel confident in the 20 to 25% number to quell concerns that user generated content is all that’s out there. Weeding is definitely necessary, but the 20% left each of us on this project motivated and inspired to make a commitment to change our lifestyles – at home, work, and community levels.

We now know the site will yield a rich content of over a 1,000 programs to start, more than enough to be a compendium of voices (audio and video) and a running mate to Wikipedia (now the number one listing in organic search on the term) as the premier destination for increasing sustainability awareness and education.

We need sponsors to help drive traffic and build out an EarthSayers Community .