DM News, the authority for Direct Marketers (January 19th 2009) wondered, “what the new presidency will mean for green marketing.” Well, the good news is that Terry Wellman who produces the show, Business Green Media Conference, notes a shift in the general attitude towards sustainability. “The atmosphere has changed tremendously with the change in administration, and it is now very positive about sustainability.” Good to hear.

Yet I can’t help wondering how it is that sustainability remains in the optional category. As a friend suggested at lunch yesterday, rather than EarthSayers.tv being the “voices of sustainability” the positioning ought to be, “voices of survival.”

That’s the bad news. We still act like we have all the time in the world.