McKinsey Quarterly article
Electrifying cars: How three industries will evolve
My friend and alternative energy colleague, Paul Steinbroner of Energy.tv, has been documenting the electric car industry for years, knows EVERYBODY, and is in the process of raising funds for a major alternative energy documentary staring plug-in pioneer, Dr. Andy Frank. Here’s what McKinsey says about plug-ins:
“are projected to offer a lower cost of ownership than vehicles with improved internal-combustion engines, but only if fuel prices and taxes cooperate.”
Hope to get some comments on the McKinsey story.