We use Twitter primarily as a way to connect with other sustainability-minded environmental, social, cultural, and economic individuals and organizations (241 at this writing) and bring to their attention the voices of sustainability in our collection. We add videos daily to EarthSayers and use Twitter to call out at least four or five a week. Here are two examples: We are “pushing” out... [Read more]
Sunday, August 15th, 2010
Twittering Sustainability: @earthsayer
Monday, August 9th, 2010
The Sustainability Language Barrier
FIRST and foremost, Search Engine Optimization (SEO) is about the democratic use of language. This is extremely important when it comes to educating our citizens about sustainability.
YOU
What matters is not how the advertiser (you or academic or activist or advocate or consultant) likes to talk about its products (services, ideas, concepts, processes, mission, cause, objective), but how... [Read more]
Thursday, July 8th, 2010
The Non Profits of Profits
In ignoring the spirit of the recent ban against earmarks, which excluded corporations, but allows non-profits to apply, Corporations have been establishing non-profit organizations at a fast clip. The New York Times notes “companies have shown remarkable ingenuity in skirting the rule or veiling their requests through nonprofit organizations.” They reported by way of example on four... [Read more]
Tuesday, July 6th, 2010
Sustainability and Web Search: Low Interest
This post is not about low interest on the part of our citizens searching on the Web for information about global warming, climate change, and sustainability, but low interest on the part of content producers towards Web search and how it is related to citizens searching, but not finding vital information on these and other sustainability-related issues. Today’s New York Times article on Yahoo’s... [Read more]
Wednesday, June 16th, 2010
BP’s paid advertising on Youtube
BP is buying keywords that enable them to run ads over the videos of many of our environmental and sustainability leaders.
Tuesday, June 1st, 2010
Sustainability: Business leaders act on climate change
Ernst & Young report on climate change entitled, Action amid uncertainty, confirms customers expectations that the companies they do business with are acting on climate change and executives understand this as well as believing “they can make money, save money and manage risk.” Excerpt: While the responses indicate some variations across industry sectors and geographies, our survey... [Read more]
Friday, May 14th, 2010
Sustainability: Searching and Not Finding
Over the last twelve months the phrases “environmental sustainability” and the “definition of sustainability” are in number 1 and 2 positions on the top Google searches for sustainability. What do searchers find and who influences their thinking? Most of our citizens are getting information on these terms from Wikipedia or the EPA or, in some cases, the more mainstream press... [Read more]
Tuesday, May 11th, 2010
Sustainability and Green Lists
In an earlier posting I talked about values washing kin to green washing and referenced the plethora of green lists out there to include Forbes’ Best Corporate Citizens, Most Ethical Companies, Newsweek Green Rankings (click for their green oil and gas company listings), and the Global 100 by Corporate Knights. I suggested that there is nothing better than these types of awards or lists... [Read more]
Wednesday, March 31st, 2010
McKinsey Study on Managing Sustainability
This March McKinsey released an interesting Global Survey, “How companies manage sustainability.” “Indeed 72% of respondents says considering sustainability is “extremely” or “very important” for managing corporate reputation and brands.” The report covers the importance of sustainability being one of the top three priorities on the CEO’s list and energy... [Read more]
Monday, March 29th, 2010
Lloyds of London Weighs in On Unsustainability
Lloyds of London, the global insurance giant, issued something of a warning to businesses on its Web site just last Friday. “Pressure is building on businesses to address the environmental impact of their operations,” the firm wrote. “Moves by intergovernmental bodies and investors suggest that they could soon be made more financially accountable for the pollution they cause… some... [Read more]
