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Incorporates all aspects of Design, especially Architecture, organized under the element of social sustainability. 

Curated by mokiethecat

William McDonough: "Design as Optimism" | Talks at Google
May 08, 2017

Google NYC hosted architect William McDonough for a talk on "Design as Optimism" on April 25th, part of Environment Day. Moderated by Mary Davidge, McDonough highlighted design as the first signal of human intention, showcasing real-world examples of products and communities designed to make the world better.

A global leader in sustainable development, McDonough champions "more good, rather than less bad" practices. He co-authored *Cradle to Cradle: Remaking the Way We Make Things* and co-founded the Cradle to Cradle Products Innovation Institute. Hailed as "the father of the circular economy" and a "Hero for the Planet" by Time magazine, McDonough's philosophy offers practical, world-changing design solutions.

EarthSayer William McDonough

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