{"id":951,"date":"2012-02-08T22:55:39","date_gmt":"2012-02-08T22:55:39","guid":{"rendered":"http:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=951"},"modified":"2012-02-08T22:55:42","modified_gmt":"2012-02-08T22:55:42","slug":"sustainability-not-any-one-issue","status":"publish","type":"post","link":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=951","title":{"rendered":"Sustainability: Not Any One Issue"},"content":{"rendered":"

\"Screen<\/a>This is a quick look at the results\u00a0 of the 2011 CONE\/ECHO Global CR Opportunity Study that is available here<\/a> at the Cone site and looked at through a sustainability lens. The takeaway cited by the authors is that\u00a0 “consumers globally believe companies have an explicit responsibility to help change the world.”
\n<\/span><\/p>\n

Can there be but one issue anymore?<\/p>\n

\"Screen<\/a>Or put all the wood behind one arrow.<\/p>\n

\"whole<\/a><\/p>\n

This same information, with a shift in the lens to a sustainability perspective rather than pieces and parts, unifies and integrates moving us toward the requirement of an interconnected holistic approach, using the integrated elements of sustainability strategically<\/em>.<\/p>\n

The lens we use to ask for opinions and present information about those opinions can’t be the same one we’ve been using for the last thirty years . How we use information to motivate and inspire citizens and organizations of all stripes to change their consumption habits is the challenge for all of us who accept “explicit responsibility to help change the world” and who are marketers and communicators.<\/span>
\n<\/span><\/p>\n

Can we agree on this?<\/p>\n

Here’s some examples of messages that educate, motivate and inspire while addressing the whole, not pieces and parts:<\/p>\n

Rethinking the Economy<\/a> by Ellen MacArthur Foundation,<\/p>\n

disConnected Consciousness<\/a> by environmentalist Julia Butterfly Hill,<\/p>\n

and John Marshall Roberts on the Science of Inspiration<\/a>.<\/p>\n

By: Ruth Ann Barrett, Sustainability Advocate, Earthsayers.tv, February 8, 2012, Portland, Oregon.<\/p>\n","protected":false},"excerpt":{"rendered":"

The one issue consumers most want companies to address is economic development according to the latest Cone\/Echo study of consumers. Now to look at the same issues through a sustainability lens and see more of a balanced concern among planet, people, and prosperity. It’s all in how you look at it.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[393,40,361,392,5,116],"tags":[],"class_list":["post-951","post","type-post","status-publish","format-standard","hentry","category-awareness","category-cause-marketing","category-culture-and-consciousness","category-one-water","category-sustainability","category-sustainable-lifestyles"],"_links":{"self":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=951"}],"version-history":[{"count":6,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/951\/revisions"}],"predecessor-version":[{"id":962,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/951\/revisions\/962"}],"wp:attachment":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}