{"id":86,"date":"2009-07-10T17:41:52","date_gmt":"2009-07-10T17:41:52","guid":{"rendered":"http:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=86"},"modified":"2009-08-03T17:16:40","modified_gmt":"2009-08-03T17:16:40","slug":"86","status":"publish","type":"post","link":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=86","title":{"rendered":"Resistance from the Marketing Industry"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-88\" title=\"Let them eat cake\" src=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2009\/07\/Let-them-eat-cake1-300x273.jpg\" alt=\"Let them eat cake\" width=\"300\" height=\"273\" srcset=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2009\/07\/Let-them-eat-cake1-300x273.jpg 300w, https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2009\/07\/Let-them-eat-cake1.jpg 813w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>If you wish you could reconcile your need to advance your marketing career with your need to make a personal contribution to a happier, healthier future, then the report, <a title=\"Let Them Eat Cake Report\" href=\"http:\/\/public.me.com\/ruthannbarrett\" target=\"_blank\">Let them Eat Cake<\/a>, by the WWF-UK could provide the bridge you are looking for. I highly recommend reading this report.<\/p>\n<p>Why call out marketing? The authors argue &#8220;the marketing function is at the heart of the sustainability debate, because it is the interface between the forces of production and consumption.&#8221;<\/p>\n<p>I will be calling out sections of this report in future blogs, starting with the\u00a0 six \u201cmyths\u201d that have further strengthened resistance from the marketing industry. The report points out that a new perspective is required if recent advances in thinking are to become the new paradigm.<\/p>\n<p>The report is available online by searching on the title, Let Them Eat Cake, or you may download it from <a title=\"Let Them Eat Cake\" href=\"http:\/\/public.me.com\/ruthannbarrett\" target=\"_blank\">my public library<\/a> of reports. Either way, please give this report a read, and soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The marketing function is at the heart of the sustainability debate, because it is the interface between the forces of production and consumption.&#8221; Take up the challenge by reading the report, Let Them Eat Cake.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[95,30,94,96,666],"class_list":["post-86","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-brand","tag-branding","tag-marketing","tag-responsibility","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86"}],"version-history":[{"count":4,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":99,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/86\/revisions\/99"}],"wp:attachment":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}