{"id":474,"date":"2011-02-22T22:31:52","date_gmt":"2011-02-22T22:31:52","guid":{"rendered":"http:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=474"},"modified":"2011-02-23T02:00:18","modified_gmt":"2011-02-23T02:00:18","slug":"architecting-a-web-presence-for-sustainability","status":"publish","type":"post","link":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=474","title":{"rendered":"Architecting A Web Presence for Sustainability"},"content":{"rendered":"<p><a rel=\"attachment wp-att-476\" href=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/architecting-a-web-presence-for-sustainability\/et_vos\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-476\" title=\"et_vos\" src=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2011\/02\/et_vos.gif\" alt=\"et_vos\" width=\"131\" height=\"127\" \/><\/a>EarthSayer special collections are communities of thought leaders, their voices aggregated together around specific sustainability topics, organizations, programs, or projects. We think of them as landing pages for communities of leaders.<\/p>\n<p>Examples include the TV program <a title=\"Sustainable Today\" href=\"http:\/\/www.earthsayers.com\/special_collection\/Making_Electricity_from_Ocean_Waves_by_Annette_von_Jouanne\/19\/18644\" target=\"_blank\">Sustainable Today<\/a>; the topic <a title=\"Transforming Our Economy\" href=\"http:\/\/www.earthsayers.com\/special_collection\/Transforming_Our_Economy\/13\/0\/\" target=\"_blank\">Transforming Our Economy<\/a>; the project <a title=\"Native Perspectives\" href=\"http:\/\/www.earthsayers.com\/special_collection\/Native_Perspectives_on_Sustainability\/9\/0\/\" target=\"_blank\">Native Perspectives<\/a> on Sustainability; <a title=\" Portland Sustainability Leaders\" href=\"http:\/\/www.earthsayers.com\/special_collection\/Portland_Sustainability_Leaders\/8\/0\/\" target=\"_blank\">the City of Portland<\/a>; the <a title=\"Sustainability in Costa Rica\" href=\"http:\/\/www.earthsayers.com\/special_collection\/Sustainability_in_Costa_Rica\/12\/0\/\" target=\"_blank\">Country of Costa Rica<\/a>, and organizations such as <a title=\"Bioneers\" href=\"http:\/\/www.earthsayers.com\/special_collection\/Bioneers\/18\/0\/\" target=\"_blank\">Bioneers<\/a>. The community represents a level of knowledge not available on any one site. Sponsoring organizations &#8220;share&#8221; the vision, knowledge, and experience  of their leaders in one place as well as position them as sustainability  thought leaders, and seed their story throughout the Web to gain higher  rankings on key topics.<\/p>\n<p>EarthSayers does not host the content as we use database technology to manage and embed content and on our site links back to the host site for more information and commenting. Links are\u00a0 also important to being found.<\/p>\n<p>With the Web we have entered an age of abundance or data saturation and it is out of balance with the communication and reception of information.\u00a0 It is important to use sponsorship and partnerships to architect a commanding presence for the sustainability movement.\u00a0 EarthSayers in aggregating content sees itself as part of a future where the <a rel=\"attachment wp-att-475\" href=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/architecting-a-web-presence-for-sustainability\/screen-shot-2011-02-22-at-1-38-40-pm\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-475\" title=\"Screen shot 2011-02-22 at 1.38.40 PM\" src=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2011\/02\/Screen-shot-2011-02-22-at-1.38.40-PM.png\" alt=\"Screen shot 2011-02-22 at 1.38.40 PM\" width=\"221\" height=\"120\" \/><\/a>voices of sustainability are heard around the worldwide Web because they can be easily found in a sea of information.\u00a0 Since 2008 the number of search results for the term\u00a0 sustainability on Blinkx, the largest video search engine,\u00a0 has gone from 21,000 to over 300,000!<\/p>\n<p>To sponsor a special collection, email me at ruthann@earthsayers.tv.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How EarthSayers.tv sees its special collections or landing pages as part of an effort to architect a commanding Web presence for Sustainability, most particularly, the voices of sustainability.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239,5],"tags":[],"class_list":["post-474","post","type-post","status-publish","format-standard","hentry","category-online-marketing-seo-and-sem","category-sustainability"],"_links":{"self":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=474"}],"version-history":[{"count":5,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/474\/revisions"}],"predecessor-version":[{"id":479,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/474\/revisions\/479"}],"wp:attachment":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}