{"id":371,"date":"2010-08-09T20:15:56","date_gmt":"2010-08-09T20:15:56","guid":{"rendered":"http:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=371"},"modified":"2010-08-09T20:16:01","modified_gmt":"2010-08-09T20:16:01","slug":"the-sustainability-language-barrier","status":"publish","type":"post","link":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=371","title":{"rendered":"The Sustainability Language Barrier"},"content":{"rendered":"<p><strong>FIRST <\/strong>and foremost, Search Engine Optimization (SEO) is about the democratic use of language. This is extremely important when it comes to educating our citizens about sustainability.<\/p>\n<p><strong>YOU<\/strong><br \/>\nWhat matters is not how the advertiser (you or academic or activist or advocate or consultant) likes to talk about its products (services, ideas, concepts, processes, mission, cause, objective), but how customers (citizens, students, clients, users) actually talk about them.&#8221;<\/p>\n<p><strong>THEM<\/strong><\/p>\n<p>One example of search on the term, sustainable development and the associated keywords and phrases:<br \/>\n<a rel=\"attachment wp-att-372\" href=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/the-sustainability-language-barrier\/screen-shot-2010-08-09-at-1-00-38-pm\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-372\" title=\"sustainable development\" src=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2010\/08\/Screen-shot-2010-08-09-at-1.00.38-PM.png\" alt=\"sustainable development\" width=\"534\" height=\"251\" srcset=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2010\/08\/Screen-shot-2010-08-09-at-1.00.38-PM.png 534w, https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2010\/08\/Screen-shot-2010-08-09-at-1.00.38-PM-300x141.png 300w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/a>The yellow indicates terms that present an opportunity to develop what is called, search directed content, and create webpages with appropriate titles and links.<\/p>\n<p><strong>US<\/strong><br \/>\nFeedback on what is being used in search has become all the more important because search engines are also contributing to the poverty of attention that advertisers, educators, well, nearly everybody is complaining about.<\/p>\n<p><a rel=\"attachment wp-att-373\" href=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/the-sustainability-language-barrier\/poverty-of-attention\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-373\" title=\"poverty of attention\" src=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2010\/08\/poverty-of-attention.png\" alt=\"poverty of attention\" width=\"541\" height=\"287\" srcset=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2010\/08\/poverty-of-attention.png 541w, https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2010\/08\/poverty-of-attention-300x159.png 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/a><\/p>\n<p>Adapted from a blog post <em>Why SEO Doesn&#8217;t Translate<\/em> by Guy Gilpin ,  Monday, August 9, 2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Sustainability Language Barrier addresses the opportunities for meeting the search needs (SEO) of those using terms such as sustainable development and recognizing that the very wealth of information that search engines provide also contributes to creating a poverty of attention.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[46,254,257,255,256,258,246,666,75,259],"class_list":["post-371","post","type-post","status-publish","format-standard","hentry","category-sustainability","tag-advocacy","tag-herbert-simon","tag-language","tag-poverty-of-attention","tag-search-engine-optimization","tag-search-terms","tag-seo","tag-sustainability","tag-sustainable-development","tag-what-matters"],"_links":{"self":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=371"}],"version-history":[{"count":2,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/371\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/371\/revisions\/375"}],"wp:attachment":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}