{"id":31,"date":"2008-10-31T09:59:00","date_gmt":"2008-10-31T09:59:00","guid":{"rendered":"http:\/\/earthsayers.tv\/blog\/what-consumers-consider-important\/"},"modified":"2008-10-31T09:59:00","modified_gmt":"2008-10-31T09:59:00","slug":"what-consumers-consider-important","status":"publish","type":"post","link":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=31","title":{"rendered":"What Consumers Consider Important"},"content":{"rendered":"<p>From an<a href=\"http:\/\/www.sustainablelifemedia.com\/content\/story\/brands\/cause_marketing_offers_huge_payoffs_study_finds\"> article<\/a> &#8220;Cause Marketing Offers Huge Payoffs, Study Finds&#8221; in Sustainable Life Media publication of October 7, 2008.<\/p>\n<p>Additional research conducted by Cone Marketing identified the specific factors consumers consider important when deciding to support a company&#8217;s cause efforts. For example:<\/p>\n<p>84% would prefer to select the cause their purchase would support<\/p>\n<p>83% say personal relevance is key<\/p>\n<p>80% believe the specific nonprofit associated with the campaign matters<\/p>\n<p>79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause<\/p>\n<p>85% say they have a more positive image of a product or company when it supports a cause they care about<\/p>\n<p>Consumers are more receptive to cause messages than ever before, the report suggests.<\/p>\n<p>More than half (52%) of respondents say companies should maintain their level of financial support of causes and nonprofit organizations, despite current economic woes.<\/p>\n<div class=\"blogger-post-footer\">Visit earthsayers.tv and become a sustainability advocate.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From an article &#8220;Cause Marketing Offers Huge Payoffs, Study Finds&#8221; in Sustainable Life Media publication of October 7, 2008. Additional research conducted by Cone Marketing identified the specific factors consumers consider important when deciding to support a company&#8217;s cause efforts. For example: 84% would prefer to select the cause their purchase would support 83% say [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31"}],"version-history":[{"count":0,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/31\/revisions"}],"wp:attachment":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}