{"id":284,"date":"2010-03-31T17:20:07","date_gmt":"2010-03-31T17:20:07","guid":{"rendered":"http:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=284"},"modified":"2010-03-31T17:20:44","modified_gmt":"2010-03-31T17:20:44","slug":"284","status":"publish","type":"post","link":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=284","title":{"rendered":"McKinsey Study on Managing Sustainability"},"content":{"rendered":"

This March McKinsey released an interesting Global Survey, “How companies manage sustainability<\/a>.”<\/p>\n

\"Screen<\/a><\/p>\n

\n

\u201cIndeed 72% of respondents says considering sustainability is \u201cextremely\u201d or <\/span> \u201cvery \u00a0important\u201d \u00a0for \u00a0managing \u00a0corporate \u00a0reputation \u00a0and \u00a0brands<\/span>.\u201d <\/span><\/p>\n

\n

\n

The report covers the importance of sustainability being one of the top three priorities on the CEO’s list and energy companies might serve as a role model given they are closer to the dual issues of “potential regulation and increasing natural resource constraints.”<\/p>\n

As to branding sustainability, in those cases where there is an authentic story and track record to back up claims, the marketer’s checklist ought to include getting the word out by publishing a sustainability section on the Corporate Website, embedding sustainability data in communication mainstream investors,\u00a0 issuing a sustainability report, communicating with socially responsible investors, and participating in rankings and indexing, although many of the lists these days are PR hokum.\u00a0 Here’s the chart showing these options with orange representing the more proactive companies.\u00a0 Download the PDF from this site.<\/a><\/p>\n

\n

\"McKinsey<\/a>

McKinsey Global Survey 3\/2010<\/p><\/div>\n

Bottom line:<\/h2>\n

“Most companies are not actively managing sustainability, even though executives think it\u2019s important to a variety of corporate activities. Those that do are reaping benefits for themselves and for society.”<\/h2>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

This March McKinsey released an interesting Global Survey, “How companies manage sustainability.” \u201cIndeed 72% of respondents says considering sustainability is \u201cextremely\u201d or \u201cvery \u00a0important\u201d \u00a0for \u00a0managing \u00a0corporate \u00a0reputation \u00a0and \u00a0brands.\u201d The report covers the importance of sustainability being one of the top three priorities on the CEO’s list and energy companies might serve as a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=284"}],"version-history":[{"count":2,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/284\/revisions\/288"}],"wp:attachment":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}