{"id":20,"date":"2009-01-23T14:21:00","date_gmt":"2009-01-23T14:21:00","guid":{"rendered":"http:\/\/earthsayers.tv\/blog\/whats-marketing-got-to-do-with-it\/"},"modified":"2009-01-23T14:21:00","modified_gmt":"2009-01-23T14:21:00","slug":"whats-marketing-got-to-do-with-it","status":"publish","type":"post","link":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=20","title":{"rendered":"What&#8217;s Marketing Got To Do With It?"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/4.bp.blogspot.com\/_1yi19FVf0u0\/SXpDCSrmKvI\/AAAAAAAAAPs\/kk-NKWVB2Gw\/s1600-h\/wpp+report.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 154px; height: 200px;\" src=\"http:\/\/4.bp.blogspot.com\/_1yi19FVf0u0\/SXpDCSrmKvI\/AAAAAAAAAPs\/kk-NKWVB2Gw\/s200\/wpp+report.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5294618018580933362\" border=\"0\" \/><\/a><br \/>Recently, when presenting <span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_0\">EarthSayers<\/span>.<span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_1\">tv<\/span> to a prospective sponsor, the person I was talking with seemed surprised that a marketing person would be the builder of <span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_2\">EarthSayers<\/span>.<span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_3\">tv<\/span>. This person comes from the environmental movement and the idea that one would &#8220;market&#8221; sustainability is <span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_4\">counterintuitive<\/span>. Well, low awareness is low awareness. And the tools available to increase awareness are communication tools and practices. The Web is driving big changes in marketing and environmentalists need to spread the word. Our President is setting the tone with a strong collaboration and cooperation message.<\/p>\n<p>The same day I was talking with the environmentalist, I ran across the Social Responsibility report of the <span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_5\">WPP<\/span>, <span class=\"generic\">one of the world&#8217;s largest communications services groups, employing 110,000 people working in over 2,000 offices in 106 countries. It contains a letter from the CEO, Sir Martin <span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_6\">Sorrell<\/span>, about the role of marketers in today&#8217;s world. Here are some highlights from his letter:<\/p>\n<p>\u201cSo if the marketing industry has been unwittingly complicit in causing the problem, it\u2019s now confronted with an historic opportunity: to shape and encourage consumer demand for <\/span><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/2.bp.blogspot.com\/_1yi19FVf0u0\/SXolQfDUt7I\/AAAAAAAAAPk\/A3cV1Z-qNSA\/s1600-h\/WPP+Bird.jpg\"><img decoding=\"async\" style=\"margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 163px; height: 200px;\" src=\"http:\/\/2.bp.blogspot.com\/_1yi19FVf0u0\/SXolQfDUt7I\/AAAAAAAAAPk\/A3cV1Z-qNSA\/s200\/WPP+Bird.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5294585277071013810\" border=\"0\" \/><\/a><span class=\"generic\">sustainable products and lifestyles; to restore the true value of durability; to reject the superfluous in products and packaging; to make much of what has passed for fashion deeply unfashionable\u2026The Internet makes the dissemination of information and the mobilization of protest swift and virtually cost-free\u2026we\u2019re all too conscious that we can be credible as an advisor only if we practice what we preach.\u201d<\/p>\n<p>We are practicing what we preach.<\/p>\n<p><\/span><\/p>\n<div class=\"blogger-post-footer\">Visit earthsayers.tv and become a sustainability advocate.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recently, when presenting EarthSayers.tv to a prospective sponsor, the person I was talking with seemed surprised that a marketing person would be the builder of EarthSayers.tv. This person comes from the environmental movement and the idea that one would &#8220;market&#8221; sustainability is counterintuitive. Well, low awareness is low awareness. And the tools available to increase [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20"}],"version-history":[{"count":1,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":101,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/20\/revisions\/101"}],"wp:attachment":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}