{"id":15,"date":"2009-02-25T11:22:00","date_gmt":"2009-02-25T11:22:00","guid":{"rendered":"http:\/\/earthsayers.tv\/blog\/consumer-expectations-and-your-reputation\/"},"modified":"2009-02-25T11:22:00","modified_gmt":"2009-02-25T11:22:00","slug":"consumer-expectations-and-your-reputation","status":"publish","type":"post","link":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=15","title":{"rendered":"Consumer Expectations and Your Reputation"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/1.bp.blogspot.com\/_1yi19FVf0u0\/SaWdJDHpq0I\/AAAAAAAAAQE\/w-mlE4amufY\/s1600-h\/Picture+11.png\"><img decoding=\"async\" style=\"margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 125px; height: 105px;\" src=\"http:\/\/1.bp.blogspot.com\/_1yi19FVf0u0\/SaWdJDHpq0I\/AAAAAAAAAQE\/w-mlE4amufY\/s200\/Picture+11.png\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5306820514707778370\" border=\"0\" \/><\/a><span style=\"font-weight: bold;\">A Practical Guide to developing a Successful Corporate Sustainability Program <\/span>is an excellent <a href=\"http:\/\/idesk.mac.com\/ruthannbarrett-Public?view=web\">guide<\/a> published by the company, Waste Management. If you are struggling to convince your management on the importance and relevance of a sustainability initiative for your company, this guide lays out the business benefits e.g. improved worker productivity, reduction in operating costs, and energy savings along with practical suggestions for implementation.<\/p>\n<p>The guide also calls out what consumers expect from business. This should catch the eye of your CMO as well as the section that calls out reputation-building benefits.<\/p>\n<p>Consumer Expectations<br \/>&#8211; Reduce pollution throughout of?ce and manufacturing operations (71%)<br \/>&#8211; Design products\/packaging with more environmentally-friendly contents and minimal packaging (69%)<br \/>&#8211; Distribute and transport goods more ef?ciently (69%)<br \/>&#8211; Communicate environmental efforts to employees and consumers, so they can support those efforts (69%)<br \/>&#8211; Donate money to environmental causes (59%)<br \/>&#8211; Lobby for more environmentally friendly policies (57%)<\/p>\n<p>Reputation-building Benefits<\/p>\n<p>-Brand enhancement and protection<br \/>-Marketing advantage\u2014price premium<br \/>-Appreciation in shareholder value<br \/>-Employee recruiting, retention and satisfaction improvements<br \/>-Customer loyalty<br \/>-and \u201cMost Favorable\u201d regulatory reporting requirements<\/p>\n<p>And no faking it!<\/p>\n<p>However, you should beware of using your corporate sustainability report strictly as a public relations tool.  There are many advocacy groups that monitor these reports and check the validity of claims made in them.<\/p>\n<p>While you may <a href=\"http:\/\/idisk.mac.com\/ruthannbarrett-Public?view=web\">download<\/a> a copy of &#8220;Practical Guide&#8221; of this report here and I suggest you visit the <a href=\"http:\/\/www.wmupstream.com\/sustainability.asp\">Waste Management<\/a> site as well.<\/p>\n<div class=\"blogger-post-footer\">Visit earthsayers.tv and become a sustainability advocate.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Practical Guide to developing a Successful Corporate Sustainability Program is an excellent guide published by the company, Waste Management. If you are struggling to convince your management on the importance and relevance of a sustainability initiative for your company, this guide lays out the business benefits e.g. improved worker productivity, reduction in operating costs, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[15,16,666,14],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-energy-conservation","tag-recycling","tag-sustainability","tag-waste-management"],"_links":{"self":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15"}],"version-history":[{"count":0,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/15\/revisions"}],"wp:attachment":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}