{"id":1279,"date":"2012-08-31T20:48:53","date_gmt":"2012-08-31T20:48:53","guid":{"rendered":"http:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=1279"},"modified":"2012-08-31T21:16:51","modified_gmt":"2012-08-31T21:16:51","slug":"putting-feet-on-your-press-release-2","status":"publish","type":"post","link":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?p=1279","title":{"rendered":"Putting Feet On Your Press Release"},"content":{"rendered":"<p><a rel=\"attachment wp-att-1280\" href=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?attachment_id=1280\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1280\" title=\"pr release 250x\" src=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2012\/08\/pr-release-250x.png\" alt=\"pr release 250x\" width=\"223\" height=\"141\" \/><\/a>It&#8217;s time to wed the traditional press release with the Web, particularly social media, and to do so in a way that makes it easy for your audience &#8211; the press, supporters, partners, sponsors &#8211; to<strong> spread the word<\/strong>.\u00a0 In a presentation I have prepared, <a title=\"Sustainability Advocate\" href=\"http:\/\/prezi.com\/2ms_oglf32hp\/putting-feet-on-the-press-release\/\" target=\"_blank\">Putting Feet On Your Press Release<\/a>, using the new storytelling tool, Prezi, the following is detailed and an example provided:<\/p>\n<p>1. How many of the PR releases you receive are dense with copy;<a rel=\"attachment wp-att-1281\" href=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?attachment_id=1281\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1281\" title=\"Screen shot 2012-08-31 at 1.41.20 PM\" src=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2012\/08\/Screen-shot-2012-08-31-at-1.41.20-PM-300x155.png\" alt=\"Screen shot 2012-08-31 at 1.41.20 PM\" width=\"300\" height=\"155\" srcset=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2012\/08\/Screen-shot-2012-08-31-at-1.41.20-PM-300x155.png 300w, https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2012\/08\/Screen-shot-2012-08-31-at-1.41.20-PM.png 570w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>2. Offer no easy method for referring people to a copy of the press release; and<\/p>\n<p>3. Provide no copy to be used in a twitter, expecting your audience to boil down dense copy to 140 characters.<\/p>\n<p><a rel=\"attachment wp-att-1284\" href=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/?attachment_id=1284\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1284\" title=\"twitter pr\" src=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2012\/08\/twitter-pr-300x125.png\" alt=\"twitter pr\" width=\"300\" height=\"125\" srcset=\"https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2012\/08\/twitter-pr-300x125.png 300w, https:\/\/earthsayers.tv\/sustainabilityadvocate\/wp-content\/uploads\/2012\/08\/twitter-pr.png 541w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>We use a recent press release of our own as an example in the presentation.<\/p>\n<p>Start the fall off with putting feet on your press release, especially, if you are using them to announce sustainability-related issues, events, and programs.\u00a0 Our objective is to increase sustainability awareness and the press release is an important tool so we want to see it used more effectively.<\/p>\n<p>Ruth Ann Barrett, Sustainability Advocate, Portland, Oregon, August 31, 2012.<\/p>\n<p>P.S. The tool, Prezi, takes a couple of minutes to get used to but basically you use arrows to follow a path I have created, so there is not much work involved once you get familiar with the buttons.\u00a0 There is always the option of giving you the presentation over the phone or in person, so if you want help, call me (415-377-1835).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recommendation for increasing the effectiveness of your press release by better integrating it with the Web, especially social media.  There is a presentation available that shows you what we mean.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[393],"tags":[486,487,189,488],"class_list":["post-1279","post","type-post","status-publish","format-standard","hentry","category-awareness","tag-non-profit-marketing","tag-pr","tag-press-releases","tag-public-relations"],"_links":{"self":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/1279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1279"}],"version-history":[{"count":9,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/1279\/revisions"}],"predecessor-version":[{"id":1289,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=\/wp\/v2\/posts\/1279\/revisions\/1289"}],"wp:attachment":[{"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earthsayers.tv\/sustainabilityadvocate\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}