FIRST and foremost, Search Engine Optimization (SEO) is about the democratic use of language. This is extremely important when it comes to educating our citizens about sustainability.
YOU
What matters is not how the advertiser (you or academic or activist or advocate or consultant) likes to talk about its products (services, ideas, concepts, processes, mission, cause, objective), but how... [Read more]
Posts Tagged ‘sustainable development’
Monday, August 9th, 2010
The Sustainability Language Barrier
Tuesday, August 4th, 2009
Two Silos: Marketing and CSR
I wrote a version of this article yesterday on the CSR/Sustainable Development Network, but wanted to repeat myself. In the July issue of The Economist a particular sentence jumped out at me as being relevant to my experiences in the world of sustainability as a marketer. The sentence read “part of the reason” economists failed to see the crisis coming “as partly due to the professional... [Read more]
Tuesday, June 23rd, 2009
Sustainability and the VC Taskforce Roundtable
Each month the VC Taskforce hosts The Elevator Pitch Roundtable an opportunity for entrepreneurs “in a startup that is currently seeking capital” to present a 90-second elevator pitch to a panel of VCs, usually four. These are very interesting as the panel gives a score of their interests based on the pitch and the Q/A that follows. If I were to expand beyond my experience with this group... [Read more]
Thursday, June 11th, 2009
McKinsey weighs in on Battery-powered Age
McKinsey Quarterly article Electrifying cars: How three industries will evolve My friend and alternative energy colleague, Paul Steinbroner of Energy.tv, has been documenting the electric car industry for years, knows EVERYBODY, and is in the process of raising funds for a major alternative energy documentary staring plug-in pioneer, Dr. Andy Frank. Here’s what McKinsey says about plug-ins: “are... [Read more]
