McKinsey released a report this month, The Case for Behavioral Strategy, which pulls out the fly in the ointment by doing the analysis on the question: “how much of the variance in decision outcomes was explained by the quality of the process and how much by the quantity and detail of the analysis.” The answer: process mattered more than analysis—by a factor of six. The fly being... [Read more]
Posts Tagged ‘sustainability’
Wednesday, March 17th, 2010
Process Matters
Friday, January 1st, 2010
Emissions Reduction Currency System – Austrailian Style
Portland, Oregon, December 30, 2009 A small group of us had the opportunity this past week to meet with Sam Nelson visiting Portland from Australia thanks to the folks at Transition PDX. Sam is the co-founder of the Maia Maia Project, an innovative community based Emissions Reduction Currency System. He is also an owner of Greenbase, a business in Australia that provides emissions accounting services... [Read more]
Monday, December 21st, 2009
On Climate Sustainability
From a member of the Responsible Initiative of Pakistan as part of a discussion on the need for “models who have lived or are living their lives in a sustainable manner” at a dialogue organised by the Climate Sustainability Platform at the University of Copenhagen, Centre for Africa Studies. ‘If: Governments become pro-people Mega-companies become ethical Politicians become honest... [Read more]
Wednesday, November 18th, 2009
Bad for consumerism, good for sustainability?
From an article in the Center For Media Research, Wednesday, November 18, 2009 entitled, Recession’s Lasting Effects on Consumers. The recession has caused a profound, deep-rooted change in consumers’ spending habits in favor a more restrained approach. This is the “new normal.” Referencing the study, entitled “Marketing to the Post-Recession Consumers,” by Decitica,... [Read more]
Thursday, October 22nd, 2009
College Sustainability Leaders
College Sustainability Report Card 2010 released!
GreenReportCard.org is the first website to provide in-depth sustainability profiles for hundreds of colleges in all 50 states and Canada
Overall College Sustainability Leaders
Amherst College
Arizona State University
Brown University
University of California–San Diego
Carleton College
College... [Read more]
Wednesday, October 21st, 2009
A Business Agenda to Write Home About
What would be on your agenda if you were to meet with the President? Here is what was on Jeffrey Hollender’s agenda when he met with the President’s transition team last January. Jeffrey is President of Seventh Generation and a strong sustainability advocate. • Mandatory, GRI-based Corporate Responsibility reporting • Eliminate tax incentives that support... [Read more]
Thursday, September 24th, 2009
EarthSayer.tv on Twitter
For sometime now I have been highlighting the video programs of leaders talking about sustainability on Twitter @mokiethecat. Mokie thinks its time to give an extra effort and call out these programs on Twitter @earthsayer. Since we are adding videos daily to our collection on EarthSayers.tv, the voices of sustainability, it makes sense to use Twitter to call out important, educational, mostly short,... [Read more]
Tuesday, August 4th, 2009
Two Silos: Marketing and CSR
I wrote a version of this article yesterday on the CSR/Sustainable Development Network, but wanted to repeat myself. In the July issue of The Economist a particular sentence jumped out at me as being relevant to my experiences in the world of sustainability as a marketer. The sentence read “part of the reason” economists failed to see the crisis coming “as partly due to the professional... [Read more]



