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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Upstream what? Solutions to plastic pollution
March 30, 2021

Just as you'd stop a flood's source before mopping, tackling problems "upstream" means addressing their root cause. In a circular economy, upstream innovation prevents issues like waste from ever occurring.

This approach offers significant benefits. For instance, shifting 20% of plastic packaging to reuse represents a $10 billion opportunity, benefiting both the environment and economy.

Explore cutting-edge upstream innovations combating plastic pollution. We'll feature Apeel, extending produce life without single-use plastic, and Enviu, sharing reuse projects from Indonesia to the Netherlands.