Each year there is a forum held around Cause Marketing. This special collection draws from interviews from these conferences. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.
American Express first used the phrase "cause-related marketing" in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration. American Express donated one cent to the restoration every time someone used its charg
Curated by mokiethecat
A Story About Sustainability |
This short film creatively blends a fairy tale narrative with the critical theme of sustainability. It powerfully demonstrates how aerial footage can effectively convey messages about green issues. High-quality video significantly enhances your message, whether promoting renewable energy solutions like turbines and solar panels, or advocating for broader environmental awareness. All footage for this global sustainability film was expertly captured by Skyworks. For more information, visit Skyworks. (Uploaded January 29, 2011). |