Running a profitable business that takes care of the environment, provides meaningful jobs, and helps the community is an oxymoron, right? Not so fast. Friend states that green business practices are good for business and the world. It's not shareholder value or profit.

Gil Friend is Founder/CEO of Natural Logic, Inc. and Author of The Truth About Green Business

Our company, Tees at Risk, is one of the first apparel companies in the US to be certified as a B Corporation. Our t-shirts are designed by at-risk youth, and each design benefits a different youth-focused nonprofit. Each design also has an embedded QR code which when scanned with a smartphone displays the youthful artists’ “story behind the shirt.” More on the company on their Website.   We are always looking for: (1) more designs, (2) more organizations to work with, and (3) custom design projects. We’d love to hear from you!

The more standard 3TBL is Planet, People, and Economics 3(p)TBL, but where's the equity? It seems to emphasize people solely as consumers, rather than citizens. Julia brings into focus social sustainability and the sustainability of our communities coupled with the role of public works.

Julia Anastasio is Director of Sustainability for the American Public Works Association (APWA). She was interviewed at the start of the APWA Sustainability in Public Works Conference, June 27-29 in Portland, Oregon by Ruth Ann Barrett of Earthsayers.tv, voices of sustainability.

Stonyfield Farm CEO Gary Hirshberg argues that environmentally sustainable business practices can lead to financial benefits in the long run.

Complete video at: http://fora.tv/2008/02/20/How_to_Make_Money_and_Save_the_World

Dr. Shahzeen Attarti discusses her findings regarding public perceptions of energy consumption. She notes that, contrary to the findings of researchers, the public tends to view energy curtailment rather than efficiency as the better means of reducing energy consumption. Dr. Attari notes that the public tends to make small overestimates regarding energy expenditures associated with low-energy behaviors and large underestimates for those associated with large-energy behaviors. Dr. Attari mentions factors shown to correlate with accuracy of prediction. Presented at the Garrison Institute's Climate, Buildings and Behavior Symposium, May 2010.

Dr. Shahzeen Attari discusses possible causes and effects of global climate change. She asserts that US has a responsibility to work on reducing its carbon emissions and mentions the differences between supply and demand-side solutions.

Go To Part 2

Dr. Attari provides an overview of the rest of her presentation, which will include discussions of public perception of energy consumption, the preferred methods of inducing behavioral change, and her current research. Presented at the Garrison Institute's Climate, Buildings and Behavior Symposium, May 2010.