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Cone conducted an online survey, and we described “corporate responsibility” to the 1,000 respondents in each country broadly as “companies changing their business practices and giving their 
support to address social and environmental issues.” In this report, we’ll share their opinions on: The role of business in society – It’s to change it.
Leading issues – Focus on material issues. Leading approaches – Maximize core business competencies. Impact – Socially minded consumers make the world go ‘round. Communications – Tell it how it is. Download the 2012 Cone Green Gap Trend Tracker.
Not enough to change the supply side of the equation. Niall Dunne spoke at the Presentation at Global Sustainability Summit, "Creating a Sustainable Future" National Liberal Club, London, 29th of July 2010. He is Managing Director for Saatchi & Saatchi Sustainability in Europe the Middle East and Africa.
Telling the story around products that reflects the reality of what is and is not regenerative and what we need to do in terms of educating the consumer and being transparent in business practices.
Seth Godin argues the Internet has ended mass marketing and revived a
human social unit from the distant past: tribes. Founded on shared ideas
and values, tribes give ordinary people the power to lead and make big
change. He urges us to do so. http://www.ted.com
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes.
Sustainability: Noted author and sociologist, Juliet Schor speaks on her new book "Born to Buy: The Commercialized Child and the New Consumer Culture" in this address to the City Club of San Diego. Series: City Club Presentation, 3/2005.
Stanford University business professor Tom Kosnik explains key
elements of marketing in the clean tech industry in this presentation
excerpt from The Clean Tech Open's Business Accelerator training for
clean tech start-ups, July 2009. www.cleantechopen.com (c) 2009 Clean
Tech Open CTOtv1
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September 29, 2009
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Cutting traditional advertising budget investing more in digital as now 60% of ticket sales coming through Website and social networking especially Facebook (not just for young people anymore!). What is overlooked is what Mr. Kaiser calls institutional marketing which needs to be done explicitly and systematically.
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