Growing fresh, high-quality lettuce is more than a job. For Dirk Giannini, it's a family tradition in the Salinas Valley, California. He talks about origins of terms "iceberg" lettuce. Provides lettuce for 80% of the nation.  Additional videos on McDonald's food suppliers found on their YouTube channel.

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet. Documentary filmmaker Ana Sofia Joanes talks about her passion in this video.

The Other Inconvenient Truth: How Agriculture is Changing the Face of Our Planet by Jonathan Foley, director of the Institute on the Environment (IonE) at the University of the Minnesota and leader of  the IonE’s Global Landscapes Initiative. Foley’s work focuses on complex global environmental systems and their interactions with human societies.

We typically think of climate change as the biggest environmental issue we face today. But maybe it's not? In this presentation, Jonathan Foley shows how agriculture and land use are maybe a bigger culprit in the global environment, and could grow even larger as we look to feed over 9 billion people in the future.

Krisotofor Lofgren of Bamboo Sushi in Portland, Oregon talks about his interest in environmental policy led him to starting a Sushi restaurant.

All of the fish served must come from populations that are plentiful and in good health.  Simply sourcing sustainable food is great, however, it is only a single dimension of sustainability. They are a B Corporation. 

In this interview Jen Henry talks about how she first become involved in farming through a Community Supported Agriculture (CSA) model program and what challenges she and her sister, Aby, face as new farmers.

Jen and Aby formed Siren Song Permaculture a locally based consultation and garden design company. They specialize in creating edible landscapes using permaculture principles - everything from small projects installing herb spirals and keyhole gardens, to large projects that include entire edible landscape designs. All of our garden designs include food for humans as well as habitat for beneficial insects and birds and provisions for any other wildlife that you would like to encourage or discourage from your property.

She was interviewed by Ruth Ann Barrett of EarthSayers.tv on August 11, 2011 in Portland, Oregon.

Anna Lappé is a widely respected author and educator, renowned for her work as a sustainable food advocate.  Named one of Time’s “eco” Who’s-Who, Anna is a founding principal of the Small Planet Institute and the Small Planet Fund and has for more than a decade been a key force in the growing international movement for sustainability and justice in the food chain.